Firebrand Live
Firebrand Live are the U.K.’s leading independent music merchandising and licensing company. The organisation works with over 200 Artists and record labels across the spectrum of musical genres, from household names such as Arctic Monkeys, Kaiser Chiefs, Editors, Take That, The Foo Fighters and Genesis, to unsigned acts at the start of their careers.
Firebrand also handle the merchandising at many of the UK’s biggest and best festivals including Reading, Leeds, Latitude and Bestival, as well as designing the Isle of Wight festival’s iconic artwork. Beyond the music business Firebrand also represent many other entertainment brands and performers including The Mighty Boosh.
With a senior management team boasting over 100 accumulated years experience in the music business, Firebrand are devoted to giving clients superior creativity, innovation and delivery, whilst still doing the basics brilliantly. An approach that has ensured artists maximise their return, both creatively and commercially, from their merchandising and licensing rights.
In a market where many would feel innovation has been thin on the ground, Firebrand’s mission has always been to maximise the value of merchandising rights, and developing new products and channels for driving revenue plays an important role in achieving this. Firebrand invented the Festival programme lanyard, now a stock item desired by fans at festivals across the globe, and were instrumental in developing the concept of integrated web stores, harnessing the power of fan data for artists, a key focus moving forward, enabling clients to get the most from their direct-to-consumer relationships.
Tour merchandising is all about having the right product available to buy at the right time and Firebrand’s core expertise is in co-creating products and ranges with clients, which both reflect the artist’s brand image and which are desired by fans. Central to this is Firebrand’s in-house team of designers whose deep understanding of both fashion and music allows the company to deliver this blend of commercial awareness and artistic credibility.
On the road, Firebrand’s Tour production team, with a combined 40 years experience in planning and executing Tours, are able to ensure that product can be turned around quickly and delivered to the right place, often at incredibly short notice. Close relationships with like-minded worldwide partners across the key territories meanwhile, enables Firebrand to seamlessly handle international tours.
Finally, Firebrand Live is an independent company. It is not aligned to any one promoter, label or management group. It has no hidden agendas nor strategic sub-texts to consider. It is only interested in doing the best job for clients, and increasingly this will become an important consideration for many artists.
Contact: Sam Shemtob / John Power
