Blink Looks To The Future With Eyes Wide Open

Blink TV, a leading supplier of video screens and visual content to the live music industry, has recruited two key new staff to help drive its growth strategy.Carmela Iandoli joins as Programming Editor, a newly-created role designed to expand Blink’s pre-show entertainment offering to appeal to artists from all music genres. Blink is known for its work with pop acts, but recent projects with indie bands such as Keane and Snow Patrol signals its intention to broaden its client base.For Snow Patrol’s current tour Blink created bespoke pre-show entertainment tailored specifically to the tastes of the band and its fans, including music selected by the band set to time-lapse photography of the stage being set up. The resulting imagery builds anticipation among the crowd prior to the band arriving on stage. The package includes targeted advertising which helps offset the significant rental costs of the video equipment and allows the band to incorporate more visual elements to its show.Iandoli, a classically-trained musician, originally comes from a sales background, having worked for OMD UK, BBC Worldwide and Future Publishing among others. She moved across to the creative side of media, and has become an accomplished editor. Her brief is to work closely with Blink’s clients to create innovative pre-show programming such as that developed for Snow Patrol.As more and more acts look to incorporate exciting visual content in their shows, Blink’s business model of subsidising the cost of hiring video screens as well as supplying the visual content will be increasingly in demand.Blink founder and CEO Bill Lord said: "Whilst we have an established client base of mainstream global touring acts such as Kylie, Robbie Williams, Genesis and the like - as well as most of Europe's premier festivals - we're very pleased to be adding more indie based bands to our roster. You can't have a much better start to our activity in that sector than working with Keane and Snow Patrol".In anticipation of this, Blink’s second key recruit, Alex Wright, joins as Business Development Manager. She has most recently worked as the Live Advertising Manager across NME and Uncut Brands at IPC Media. She instigated and drove the adoption by traditional live NME advertisers of digital advertising on NME.com for gig announcements. Alex also launched the UK and European Festival Packages, incorporating a cross-platform sell across the NME brand including print, online, ticket sales, radio and TV.Her brief is to drive new business across the company’s portfolio, with an initial focus on festivals in the UK, Europe and further afield.Blink has also seen increased demand for its multi-camera TV production work. Recent credits include the filming and TV production for a series of exclusive shows headlined by Sir Elton John in Caracas, Bogota and Mexico City. Commissioned by Diageo for their Buchanan’s Forever Foundation, the work involved the immediate turnaround of video news releases for each show and the multi-camera HD production of Elton’s Mexico performance. The resulting TV special will be broadcast across Latin America in April to millions of viewers.www.blinktv.comDownload a PDF of this press release from here.