About Name PRName PR is a leading global music business communications consultancy.Based in London, we have exceptional specialist knowledge and links throughout the music industry and global business and technology press.We aim to be your strategic ally, able to advise on your positioning and goals.Our valuesWe pride ourselves on our quality of work and willingness to go the extra mile. Every campaign is bespoke, and merely “good” is never “good enough”.Reliability and responsiveness are key to our success, and we aim to constantly think through our clients’ needs whilst maintaining the highest standards.We’re not simply followers and we assume nothing: we aim to challenge, to question and to lead.Our storyA leading communications consultancy with international reach, Name PR has operated at the highest level of the music trade, global business and technology media for over ten years.Founded in 1999 by Sam Shemtob, Name PR built its reputation through numerous successful campaigns for clients from among the UK independent music scene, including AIM, AIF, [PIAS] and the Cooking Vinyl Group.For 11 years from its founding in 2003, Shemtob was a director of MusicTank which was launched in association with the University of Westminster. This saw Name responsible for programming a series of high level industry think tanks such as The Artist Economics of Streaming and contributing to the publication of reports such as Tony Wadsworth’s Remake, Remodel: The Evolution of the Record Label.In 2007, Name helped launch Merlin, the global digital rights agency for the world’s independent label sector. With Name’s assistance on campaigns such as that involving MySpace Music across 2008-2009 (Reuters, Billboard), Merlin has grown to become recognised as one of the top players in the global streaming music business.2014 saw Name coordinate a website blackout campaign for the Association of Independent Festivals to highlight the dangers of legal highs. Initial participating festivals included T in the Park, Lovebox and Bestival before Glastonbury joined the campaign on the impact day, adding momentum to what had become a national story (Guardian, Daily Mail).Name learned the hard way that a campaign can sometimes be too successful when a major music product launch, featured across the global business press including the centre of the BBC News home page, resulted in the client’s website crashing under the weight of 20,000 hits per second.No strangers to artist campaigns, Name PR worked with Stevie Wonder in announcing his 2008 European Tour and helped label Sunday Best Recordings launch David Lynch’s first foray into electronica with vinyl single “Good Day Today”. The campaign featured a trending Twitter Q&A between Lynch, The Guardian’s Tim Jonze and various of the single’s remixers including Skream, Rob da Bank and Boys Noize.