1Boss and People’s Music Store Sign Up For MusicDNA Powered Future

BACH, the leading provider of technology and applications for the digital music market, has licensed new MusicDNA technology to Canadian personalised digital news and entertainment service 1Boss and  user-curated music download service People’s Music Store.These websites will now be able to offer their users an improved range of MusicDNA powered services, from sophisticated automatic playlist generation and search and recommendation tools to enhanced user profiles for social networking.MusicDNA is the term BACH use for the extensive metadata their analyzer is able to extract from media files. Where standard MP3 can only include a handful of vague descriptors, MusicDNA currently measures 13 different attributes that range from genre and tempo to the music’s instrumentation, density and even ‘colour’*.Powered by MusicDNA, BACH’s suite of applications allow digital service providers to offer users a much deeper music experience, breathing life into back catalogues and opening up exciting new revenues streams for content owners. In addition to this MusicDNA enables advertisers on these sites to intelligently target users according to wider range of parameters including their mood and energy.Stefan Kohlmeyer, Bach Technology CEO said “It is great that the value of BACH’s MusicDNA technology is being recognised worldwide. MusicDNA opens up new commercial possibilities for both DSPs and advertisers, whilst offering listeners a deeper interaction with the music they love. The future of music is digital and MusicDNA is next step in the evolution of digital music. ”BACH’s MusicDNA technology is expected to be fully integrated into 1Boss by Q1 2010.Founded in 2007 BACH is a fast growing music technology company with offices in Norway, Germany and China. BACH’s technological successes are a result of a close strategic partnership with the Fraunhofer Institute for Digital Media Technology (IDMT), a proven and trusted technical research institution in the music industry, whilst the BACH management team has been intrinsically involved with the development of digital music technology since 1986.- end -Notes for editors*About MusicDNAMusicDNA is the term BACH use for the extensive metadata their analyzer is able to extract from a media file. MusicDNA currently measures the following attributes:Genre, Sub-genreSpeech/Music discriminationPercussivenessTempo/Beat determinationMusic colourVocal detectionAggressivenessSegmentation KeyMoodSolo InstrumentSyntheticityHardnessInstrument DensityID3 Data Soundslike (and optional identification) FingerprintAbout Bach TechnologyBACH Technology is the leading provider of technology and applications for the digital music market. A fast growing music technology company with offices in Norway, Germany and China, BACH's successes stem from a team who have been involved with the development of digital music since 1986.Company founder Dagfinn Bach is one digital music’s early pioneers, while Bach's technology partner is Germany's Fraunhofer IDMT (Institute for Digital Media Technology), a spin off from the Fraunhofer IIS (Institute for Integrated Circuits), where the MP3 was developed.Investors include Karlheinz Brandenburg, who invented the MP3, and Shigeo Maruyama, former CEO of Sony Music Entertainment, while CEO Stefan Kohlmeyer is a veteran of German media giant Bertelsmann.BACH’s core technology, the MusicDNA Analyser, employs a complex but completely automated process to create extensive and consistent music metadata, including analysis of a track’s mood, tempo, density, instrumentation and even ‘colour’. This metadata, in essence the MusicDNA, allows for a much more detailed description of media files.BACH has developed several applications that take full advantage of this metadata, powering search and recommendation tools, automatically creating sophisticated playlists, allowing users to compare music profiles on networking sites and enabling advertisers to intelligently target listeners based on parameters such as the mood of the music they are currently playing.In contrast to collaborative filtering techniques, which tend to promote current releases, MusicDNA powered music services offer users a much deeper music experience, breathing life into back catalogues and opening up exciting new revenues streams for content owners.Online music services already signed up to use BACH technology include Simfy.de, Catch Media, 1Boss, People's Music Store and Basepoint. Agreements with major international music services are set to be announced soon.BACH is currently developing an offline version of their MusicDNA technology, which will allow listeners to enjoy the benefits of MusicDNA wherever they go, and expect to announce full details in early 2010.The BACH MusicDNA Analyser is available as API Webservice that can be installed on the servers of the customer or used externally from the BACH server cloud.  Unlike older technology, BACH technology is entirely based on the open standards MPEG-7 and XML. BACH is the only company offering full end-to-end MPEG-7 integration, ensuring seamless interoperability and compatibility with external programs and systems.For more information on BACH please refer to www.bachtechnology.comAbout People’s Music StoreLaunched in Feb 2009, People's Music Store is a unique, user-curated music download service, enabling fans, bands, labels and brands to create and promote their own personalised MP3 stores for free. Combining the forces of social discovery, viral marketing and e-commerce, People's Music Store delivers an authentic and engaging new way to discover and buy music.People's Music Store currently works with over 6,000 labels including Universal Music Group, Beggars Group, Warp Records, Ninja Tune and Hyperdub, and offers a diverse catalogue of nearly 1,000,000 tracks including well-known artists such as Adele, Amy Winehouse, Fleet Foxes, Stevie Wonder, Aphex Twin, Burial, Dizzee Rascal and Speech Debelle. In just the few months since its launch thousands of stores have already been created covering almost all genres of music.