Digital Stores Brings In Name PR
Direct-to-consumer services provider Digital Stores has hired industry pr specialists Name PR, the firm who already represent big names in the independent music sector including [PIAS] Entertainment Group, digital rights agency Merlin, and influential think tank and business network MusicTank.
The agreement will see Name working with Digital Stores as they grow their portfolio of direct-to-consumer merchandise stores, during what is expected to be a key growth period for direct-to-consumer services. Digital Stores’ portfolio already includes including ITV’s newly launched Coronation Street store and stores for bands such as the Beatles, Oasis and Queen. Name will be spreading news of their new offerings across the relevant trade, business and consumer press in the UK and worldwide.
Said Russel Coultart, CEO Digital Stores, “Our strategy has always been to invest heavily in growing the business, to refine the service we offer and become the first company brands go to for D2C. The D2C market is growing fast and we wanted to hire a top pr team with the right contacts and experience to take our message forward. Having worked with Name on an ad hoc basis to date, we know they are the right team to help us achieve this goal.”
Commented Sam Shemtob, MD Name PR, “Direct-to-consumer is emerging through the ongoing evolution of the music and retail business as an increasingly important model for bands and brands alike. Digital Stores are way ahead of the game in terms of the look, feel and functionality of what they offer their clients. It’s a safe bet that you’ll be hearing a lot more about them in the future.”
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ABOUT DIGITAL STORES:
Digital Stores is the UK’s leading direct-to-consumer retail services company, providing entertainment brands with complete end-to-end e-commerce, live-event ticketing, interactive marketing, data collection & fulfilment services.
The company builds and runs online stores for globally recognised, high profile entertainment and character brands including:
- The Beatles
- Queen
- Cartoon Network
- ITV
The state of the art e-commerce system allows fans to purchase a wide variety of products from clients’ stores in one single transaction, including:
- Tickets
- Digital Downloads
- Merchandise
- CDs & DVDs
The company also owns and operates the award winning, independent online retailer recordstore.co.uk.
For more information, please visit www.digitalstores.co.uk
ABOUT NAME PR
Name are one of the UK’s leading music pr and marketing agencies, with unrivalled specialist knowledge and direct links to the heart of the UK music business.
Founded in 2000 by Sam Shemtob, Name have successfully delivered full-spectrum pr services for a range of music clients, in both a business and consumer oriented capacity. From global trade bodies to unsigned bands, Name have consistently delivered innovative press and marketing campaigns above and beyond their clients’ expectations - whether developing full positioning and communications strategies or quickly reacting to major breaking news stories.
Name offer discerning clients a proven record of pr results via successfully implemented creative strategies, delivered by a highly capable team with a real passion for the business and, most importantly, for the music itself.