Digital Stores Sign Up Deep Purple

Digital Stores Ltd, the UK’s leading direct to consumer e-commerce retailer, has struck a deal with one of the greatest rock bands of all time, Deep Purple.Digital Stores have built the band’s brand new direct-to-consumer online store but with a twist. As befits a band of Deep Purple’s longevity, they have gone through a fair number of line-ups and changes over the years, and the online store reflects this.The store takes the form of a portal, with the over-arching look and feel reflecting the Deep Purple iconography. As the store grows, new features will allow fans to browse through individual band members’ specific areas, with each member designated their own area that will contain physical and digital solo work and attendant merchandise as well as memorabilia. What’s more, the store will sell tickets for the Deep Purple tours, plus tours by individual band members.www.deeppurplestore.com/Digital Stores Commercial Director Simon Coates says:‘Our office has turned into a Beavis and Butthead convention. We’re all jumping around, making devil signs and chanting the opening bars to ‘Smoke On The Water’. One of our strengths here at Digital Stores is that we’re really passionate about music, especially bands that have made great contributions to music’s history and you don’t get much bigger than Deep Purple. It’s brilliant to be part of something like this.’Deep Purple join the Digital Stores portfolio that already includes Queen, The Beatles, George Harrison and The Prodigy.