[PIAS] DIGITAL MARKETING SHORTLISTED IN BT DIGITAL MUSIC AWARDS 2010
Tuesday 17th August London, England – [PIAS] Entertainment Group, Europe’s leading music and entertainment services provider, has announced that its Digital Marketing department has been shortlisted in the 2010 BT Digital Music Awards’ “Artist Campaign of the Year” category for their work with Dan le Sac VS Scroobius Pip.
The duo, signed to Sunday Best, are the only independent artists among the six finalists.
“Having [PIAS] Digital Marketing recognised in these awards sends a strong message to artists out there, in that we represent them first and foremost and work hard to focus on quality over quantity” said Darren Hemmings, Head of Digital Marketing. “This was not about big budgets; it was about delivering a long-standing artist/fan relationship that will continue to grow beyond the album campaign.”
Through the campaign the band’s unique visits to their website grew by 243%. Facebook fans grew by 218%, with interactions per day up 500%.
Their live reach, which Hemmings asserts to be “the most accurate reflection of success on the basis it cannot be pirated or accessed in a manner that isn’t traceable” has almost tripled from a reach of 6,500 in
2008 to 17,000 on this autumn’s “Logic of Chance” tour.
"We have been honoured enough to be given a career by our fans, it seems wonderfully fitting that we should be shortlisted for the BT Digital Awards based on how our audience engages with us. This is even more exciting by being quite clearly the smallest band on the list! Working with [PIAS] has made given us the tools & time we need to focus on our fans." – Dan le Sac
The BT Digital Music Awards are on September 30th at The Roundhouse.
About [PIAS] Entertainment Group
www.pias.com <http://www.pias.com/>
The [PIAS] Entertainment Group is the definitive marketing, sales, distribution and licensing provider offering a highly professional and flexible service for music, film, comedy and sport repertoire on an international basis.
Headquartered in Brussels, Belgium, [PIAS] Entertainment Group supplies a broad range of highly professional services for leading repertoire owners across both physical and digital routes to market. The group also has significant operations in the UK, France, Netherlands, Spain, Germany, and Ireland. In addition to its local operations [PIAS] Entertainment Group has an international network of partners that enables it to offer its services on a truly global basis.
[PIAS] Entertainment Group owns premium repertoire via its [PIAS] Recordings, [PIAS] Visuals, [PIAS] Comedy and publishing operations. It also has significant interests in the record label Wall of Sound, the film company Twin Pics.