Industry Pioneers Make Noise at Midem!

-        New Marketing And Tech Development Company Noise.Inc Launch-        Clients Include Vodafone, Universal Music, Sony Music, The Official Charts Company, Richer Sounds, Defected Records, Elton John and Robert Plant-        Senior Team Include a Former Universal Music Head Of Mobile (Kim De Ruiter), Principal Architect At Expedia, And MD Chorion A group of top minds from the music and technology worlds have joined forces to form the cutting edge app development and digital strategy company, Noise.Inc.The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launches with a string of A list stars and global music corporation clients, including Vodafone, Universal and Sony Music, Decca, Defected Records and Richer Sounds.Launch projects include the forthcoming iPad unveiling of Time Wheel - a smartphone app providing access to the last 50 years of the charts  - for Universal, as well as an exciting new project for a major global artist, soon to be unveiled. These follow a pre-launch project that saw iPad and iPhone apps built for the Official Charts Company.  The apps incorporated full social integration and a widely acclaimed app user interface.In addition, the company will support Vodafone with label liaisons, for promotions and retailing opportunities connected to mobile and web activity for their full track download service.The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, the company combines over 50 years of experience in marketing, brand development and technology, not to mention a string of high profile recent successes.Jane Turner's experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd. Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott's association with Vodafone, a mobile first. Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market). As Principal Architect at Expedia, Mark White helped develop the company's website and build its first Facebook app.Commented Kim De Ruiter, EVP of Noise.Inc "We are very excited to bring together innovative talent to launch a company that uniquely provides insightful technology and marketing services under one roof. We make it our business to understand the needs of artists, corporations and consumers, producing 'big ideas' that can be expressed across all media, all markets, in both the digital and physical world"www.noise-inc.com----------ENDS---------Noise.Inc Core Services:Noise.Inc operates in two main areas: one, the design and development of platform- and device-agnostic apps and services for mobile devices; two, the creation and management of music retail, brand and promotional strategies for blue chip businesses.  Activities include:

• Mobile and digital strategy development
• Multi-platform apps development across operating systems and IPTV platforms including Blackberry, iPhone, Symbian, Windows Mobile, Android, Ovi, Palm Treo, Jil and Limo
• Marketing and strategy for music services launches and campaigns, as well as development and ongoing management
• Website build and software architecture

Jane Turner - CEO Jane has more than 20 years' experience across IP, TV, film, music, publishing, merchandising and all digital and mobile formats. She has held senior board-level positions at marketing and research businesses including WPP, Havas, Claritas and Mintel, and was, most recently, managing director of Chorion Ltd, a global media company that owns, manages and develops family entertainment brands with worldwide appeal. Jane has also worked as an independent management and marketing consultant, devising platform-agnostic approaches to launching new IP. She is passionate about combining creativity and technology to deliver unique and exciting consumer experiences.James CoughlanJames began his career with Mercury Records, pioneering early mobile video opportunities for major international artists. He also launched the highly respected consultancy, Ecurb Music, which has been responsible for successfully leveraging opportunities for Vodafone Music, whose performance for 'a la carte' downloads is only marginally exceeded by that of iTunes and Amazon. Working closely with Universal Music, James was part of the team that initiated Pixie Lott's association with Vodafone; a mobile first, and a vehicle that was instrumental in launching the artist and in helping her debut single reach No. 1 in the charts.Kim De RuiterKim is an award-winning digital music and mobile marketer with a wealth of experience gained at both EMI and Universal Music. She was shortlisted in the top 50 leading women in the mobile industry by MEM, and was nominated as Woman of the Year by Nordoff Robbins. Kim specialises in the creation, management and promotion of digital music services, and in the strategy and management of new branded partnerships and opportunities for labels and recording artists. She was the woman behind the launch of the first artist album in association with a mobile device and the first made-for-mobile hip hop video (winning 'best mobile campaign' at the BT digital music awards).Mark White - Technical DirectorAs Principal Architect at Expedia, with a team of more than 200 people, Mark helped develop the website that now handles billions of dollars of bookings every year. He also built the company's first Facebook app. Mark's experience covers the full spectrum of technology and applications' development, from high-volume, multilingual, transactional legacy systems, through to small, nimble solutions. Recently, Mark has focused on mobile, developing applications, managing content and integrating solutions with external systems. His emphasis is on building fun, usable and engaging applications that are also robust and easy to maintain.