BEST BUY EUROPE INTRODUCES ‘MY MUSIC ANYWHERE’

• All the music you love, accessible from wherever you are in the world
• Over 6 million tracks available across computers, iPad and Android tablets as well as for Android, Blackberry and Apple smartphones
• New and improved with unlimited access to 16,000 global radio stations plus new free 'Lite' version
• Available from The Carphone Warehouse and Best Buy UK - online and in stores

Best Buy Europe is today, Tuesday 15 February, announcing the launch of the next generation of its 'My Music Anywhere' service, making it available to customers of The Carphone Warehouse and Best Buy UK.The new and improved version of the award-winning service previously called 'Music Anywhere' and first available through The Carphone Warehouse last Summer, gives users access to their entire music library wherever they are in the world. The 'My Music Anywhere' service, developed in partnership with Catch Media, works by fingerprinting the user's personal music library, which is then made available to the user in the cloud and allows users to seamlessly stream those tracks to their desktop, laptop, tablet or smartphone.As the first fully licensed service of its kind and with 6 million-plus tracks from major and independent labels available, users of Apple iPhone, BlackBerry, a range of Android smartphones and now tablets can automatically get access to their home music library to give uninterrupted listening at home and on the go, anywhere in the world.The new, enhanced 'My Music Anywhere' service includes a striking new design and a host of new features with two levels to choose from:

• Lite is a free level of the service, enabling full access to a user's music collection on any computer.  Plus with the new smartphone app, access to 16,000 internet radio stations, a selection of free songs and 30 second samples of the user's music collection on a smartphone or tablet.  As part of the service, users can also organise their playlists, rate their favourite songs and view album artwork for every track.

• Pro offers all the benefits of Lite but most importantly adds fully-streamed tracks and uninterrupted offline play on smartphones and tablets.

In addition, CDs bought from Best Buy's six UK stores can be added to a My Music Anywhere library effortlessly by entering the Best Buy receipt number into the My Music Anywhere account. By 8am the next day the music will then be added to the service with no synching needed.Tom Guy, Group Head of Digital Services, at Best Buy Europe said: "We realise how important it is for our customers to access their music collection whenever and wherever they choose, so we're excited to be able to offer this improved service to both The Carphone Warehouse and Best Buy customers in the UK. "'My Music Anywhere' is a 'must-have' for music fans as it lets you listen to your collection at home or on the go, through any computer, tablet and by downloading the mobile app, giving you access to thousands of tracks and radio stations whenever you want." Harry Maloney, Chief Executive of Catch Media UK commented "Having a major retailer such as Best Buy Europe join as a partner, adding radio stations and extending the service to iPads and tablets are all exciting steps forward. The new features will make My Music Anywhere even more compelling for music fans who now have an array of options for signing up - in-store, online, app stores, QR codes and by text."The Pro version is available for £3.99 per month - with no tie-in period after the first month - or £29.99 annually and is available at The Carphone Warehouse's and Best Buy's UK stores as well as online at www.my-hub.co.uk and www.bestbuy.co.uk/music.The 'My Music Anywhere' app is free for users to register and download from the Apple App Store, Android Market or the BlackBerry App World.  To download the right app consumers can also scan a QR code using compatible smartphones and The Carphone Warehouse customers can text 'music' free to 80091 with Best Buy customers able to text 'mma' free to 80091.  In each case a link will be sent leading to the app store compatible with the phone.Best Buy Europe has partnered with Catch Media to launch 'My Music Anywhere' using Catch Media's award winning 'Play Anywhere' technology.  Catch Media's agreements with major and independent labels worldwide licence more than six million tracks to the service.  The first generation of the service won The Carphone Warehouse the 'Best Mobile Service' category at the What Mobile Awards 2010.-ends -For media enquiries, please contact:Name PRSam Shemtob or Hugo Mintz020 8357 7305hugo@namepr.co.ukAbout Best Buy and The Carphone WarehouseIn 2006 Best Buy established a partnership with the Carphone Warehouse to bring its business model and mobile phone expertise to the US market under the banner 'Best Buy Mobile'. Two years later, Best Buy acquired 50% of the Carphone Warehouse's European and US retail interests for £1.1billion, creating Best Buy Europe. The new venture is designed to accelerate the development of Carphone Warehouse's retail proposition and to introduce Best Buy stores across Europe, beginning in the UK in spring 2010.  There are over 800-plus The Carphone Warehouse stores and six Best Buy stores in Thurrock (Lakeside), Hedge End (Southampton), Merry Hill (West Midlands), Aintree (Liverpool), Croydon and Derby.  For more information go to www.bestbuy.co.uk and www.thecarphonewarehouse.com.About Best Buy Co., Inc.With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Five Star; Magnolia Audio Video; Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated $25.2 million to improve the vitality of the communities where our employees and customers live and work. For more information about Best Buy, visit www.bby.comAbout Catch MediaCatch Media is a B2B company deploying award-winning proprietary patented technology and a suite of services that allow consumers to seamlessly and conveniently listen to and watch their music, TV and video collections and services, and share their digital media wherever and whenever they want across multiple platforms, while providing content owners and content distributors a sustainable vehicle to monetize their content on an ongoing basis. Since its founding in 2003, Catch Media has invested in developing its patented (and patent pending) award-winning Play Anywhere® technology that registers, tracks, routes, and reconciles digital content.  This provides consumers with a convenient way to listen and watch their digital content on different platforms where and when they want and share that content with friends, while guaranteeing content owners (studios, labels, producers, writers, artists and composers), telecom carriers, subscriber-TV operators and retailers compensation on an ongoing basis as the content is transmitted and consumed. As a DECE member, Catch Media plans to next launch movies through the Play Anywhere® platform and is working to provide DECE access seamlessly through the Play Anywhere® interfaces on the cell phone, web, set top boxes and any many other connected devices. For more information about Catch Media, visit www.catchmedia.com