Let’s Go Crazy’s Callum Negus-Fancey launches Brand Advocacy company ‘Youth Army’

• Launch clients Include Abercrombie & Fitch, Universal Records, Atlantic Records, rising star Clare Maguire and Festival Awards’ Best Major Festival 2010, Bestival
• Uses Social Networking Prowess To Tap Into The UK’s Youth Market
• Board includes Chris Palengat, Worldwide Director, Saatchi & Saatchi Fallon Group

21-year-old youth lifestyle entrepreneur Callum Negus-Fancey has announced a new company built around brand advocacy - Youth Army. The company offers clients an expansive social networking service to manage, grow and legitimise and expand the presence of brands and products. Launch clients include:

• Record labels Universal and Asylum
• Music stars Clare Maguire and Chase & Status
• Leading fashion retailer Abercrombie & Fitch, the National Health Service and clothing company OnePiece

Youth Army sees Callum build on the expertise perfected via running Let’s Go Crazy, his events company that promotes forward-thinking music events for fashionable 16+ audiences across the country. LGC has a guerrilla mentality and uses a potent mix of social and physical networking to message and mobilise the youth of Britain. LGC and now Youth Army engage with over half a million subscribers across social networks. In 2009, Callum teamed up with award-winning Graphite Media owner Ben Turner to help develop LGC from music events to marketing and business initiatives. The LGC and Youth Army team has since expanded further with the addition to the board of a new non-executive strategic advisor Chris Palengat, who is a Worldwide Director of the Saatchi & Saatchi Fallon Group.The young and already successful artist manager Charlie Gavins has also joined Let's Go Holdings full-time. He is a leading example of a new-breed of forward-thinking managers and helped launch the career of Nero, and helped set-up the US operation for Three Six Zero Group.Ed Howard of Asylum Records commented on the company’s work, “Youth Army offers a clever and quick way of directing an act's potential online audience towards it, generating buzz in the short term but crucially also creating long-lasting, engaged fans.”Blasting onto the promotion scene aged just 17 without even having completed his A-Levels, young visionary Callum Negus-Fancey launched his age 16-plus club nights promising no alcohol and no parents - but an amazing time.  Held in ‘adult venues’ such as Matter, Brixton Academy and Ministry of Sound, with the latest acts – having worked with the likes of grime star Tinchy Stryder, DJs Chase & Status, Aussie DnB band Pendulum, Bestival/Radio1’s Rob da Bank and dance legends Faithless – the events struck a chord with young fans across the country.  EMI released the first Let’s Go Crazy compilation in October 2009 and LGC has hosted a tent at Bestival and Camp Bestival in 2009/10.Having used Callum’s expertise in the promotion of his artists’ events before the launch of Youth Army, Manager of Pendulum and Chase & Status, Jho Oakley said that “Let's Go Crazy's online presence and understanding of how young people use social media has really helped Chase & Status to reach out to the youth market, and promote their music to a wider audience."Youth Army are able to offer clients a complete, fully integrated package which allows brands to legitimately access and create traction within the UK youth market via social networking, thereby optimising their use of social networks (online and physical) to increase brand loyalty and sales within the youth market.Chris Palengat, recently inspired by his introduction to the work of Callum and his team, states: "Marketers around the world today are just beginning to grapple with the enormous challenge that connecting with Generation Y represents. Every usable brand-building model of the last 60 years is under review right now. Youth Army was created by a smaller Youth Army (Callum and his key aides) and is already proven in the space of creating brand advocacy for a wide variety of businesses. Brand advocacy will be one of the most critical 'go forward' models this century, and Youth Army is already delivering tangible sales results to support the theory."This army is certainly marching to a sweet tune.

· Launch clients Include Abercrombie & Fitch, Universal Records, Atlantic Records, rising star Clare Maguire and Festival Awards’ Best Major Festival 2010, Bestival

· Uses Social Networking Prowess To Tap Into The UK’s Youth Market

· Board includes Chris Palengat, Worldwide Director, Saatchi & Saatchi Fallon Group

21-year-old youth lifestyle entrepreneur Callum Negus-Fancey has announced a new company built around brand advocacy - Youth Army.

The company offers clients an expansive social networking service to manage, grow and legitimise and expand the presence of brands and products. Launch clients include:

· Record labels Universal and Asylum

· Music stars Clare Maguire and Chase & Status

· Leading fashion retailer Abercrombie & Fitch, the National Health Service and clothing company OnePiece

Youth Army sees Callum build on the expertise perfected via running Let’s Go Crazy, his events company that promotes forward-thinking music events for fashionable 16+ audiences across the country. LGC has a guerrilla mentality and uses a potent mix of social and physical networking to message and mobilise the youth of Britain. LGC and now Youth Army engage with over half a million subscribers across social networks. In 2009, Callum teamed up with award-winning Graphite Media owner Ben Turner to help develop LGC from music events to marketing and business initiatives. The LGC and Youth Army team has since expanded further with the addition to the board of a new non-executive strategic advisor Chris Palengat, who is a Worldwide Director of the Saatchi & Saatchi Fallon Group.

The young and already successful artist manager Charlie Gavins has also joined Let's Go Holdings full-time. He is a leading example of a new-breed of forward-thinking managers and helped launch the career of Nero, and helped set-up the US operation for Three Six Zero Group.

Ed Howard of Asylum Records commented on the company’s work, “Youth Army offers a clever and quick way of directing an act's potential online audience towards it, generating buzz in the short term but crucially also creating long-lasting, engaged fans.”

Blasting onto the promotion scene aged just 17 without even having completed his A-Levels, young visionary Callum Negus-Fancey launched his age 16-plus club nights promising no alcohol and no parents - but an amazing time.  Held in ‘adult venues’ such as Matter, Brixton Academy and Ministry of Sound, with the latest acts – having worked with the likes of grime star Tinchy Stryder, DJs Chase & Status, Aussie DnB band Pendulum, Bestival/Radio1’s Rob da Bank and dance legends Faithless – the events struck a chord with young fans across the country.  EMI released the first Let’s Go Crazy compilation in October 2009 and LGC has hosted a tent at Bestival and Camp Bestival in 2009/10.

Having used Callum’s expertise in the promotion of his artists’ events before the launch of Youth Army, Manager of Pendulum and Chase & Status, Jho Oakley said that “Let's Go Crazy's online presence and understanding of how young people use social media has really helped Chase & Status to reach out to the youth market, and promote their music to a wider audience."

Youth Army are able to offer clients a complete, fully integrated package which allows brands to legitimately access and create traction within the UK youth market via social networking, thereby optimising their use of social networks (online and physical) to increase brand loyalty and sales within the youth market.

Chris Palengat, recently inspired by his introduction to the work of Callum and his team, states: "Marketers around the world today are just beginning to grapple with the enormous challenge that connecting with Generation Y represents. Every usable brand-building model of the last 60 years

• Launch clients Include Abercrombie & Fitch, Universal Records, Atlantic Records, rising star Clare Maguire and Festival Awards’ Best Major Festival 2010, Bestival
• Uses Social Networking Prowess To Tap Into The UK’s Youth Market
• Board includes Chris Palengat, Worldwide Director, Saatchi & Saatchi Fallon Group

21-year-old youth lifestyle entrepreneur Callum Negus-Fancey has announced a new company built around brand advocacy - Youth Army. The company offers clients an expansive social networking service to manage, grow and legitimise and expand the presence of brands and products. Launch clients include:

• Record labels Universal and Asylum
• Music stars Clare Maguire and Chase & Status
• Leading fashion retailer Abercrombie & Fitch, the National Health Service and clothing company OnePiece

Youth Army sees Callum build on the expertise perfected via running Let’s Go Crazy, his events company that promotes forward-thinking music events for fashionable 16+ audiences across the country. LGC has a guerrilla mentality and uses a potent mix of social and physical networking to message and mobilise the youth of Britain. LGC and now Youth Army engage with over half a million subscribers across social networks. In 2009, Callum teamed up with award-winning Graphite Media owner Ben Turner to help develop LGC from music events to marketing and business initiatives. The LGC and Youth Army team has since expanded further with the addition to the board of a new non-executive strategic advisor Chris Palengat, who is a Worldwide Director of the Saatchi & Saatchi Fallon Group.The young and already successful artist manager Charlie Gavins has also joined Let's Go Holdings full-time. He is a leading example of a new-breed of forward-thinking managers and helped launch the career of Nero, and helped set-up the US operation for Three Six Zero Group.Ed Howard of Asylum Records commented on the company’s work, “Youth Army offers a clever and quick way of directing an act's potential online audience towards it, generating buzz in the short term but crucially also creating long-lasting, engaged fans.”Blasting onto the promotion scene aged just 17 without even having completed his A-Levels, young visionary Callum Negus-Fancey launched his age 16-plus club nights promising no alcohol and no parents - but an amazing time.  Held in ‘adult venues’ such as Matter, Brixton Academy and Ministry of Sound, with the latest acts – having worked with the likes of grime star Tinchy Stryder, DJs Chase & Status, Aussie DnB band Pendulum, Bestival/Radio1’s Rob da Bank and dance legends Faithless – the events struck a chord with young fans across the country.  EMI released the first Let’s Go Crazy compilation in October 2009 and LGC has hosted a tent at Bestival and Camp Bestival in 2009/10.Having used Callum’s expertise in the promotion of his artists’ events before the launch of Youth Army, Manager of Pendulum and Chase & Status, Jho Oakley said that “Let's Go Crazy's online presence and understanding of how young people use social media has really helped Chase & Status to reach out to the youth market, and promote their music to a wider audience."Youth Army are able to offer clients a complete, fully integrated package which allows brands to legitimately access and create traction within the UK youth market via social networking, thereby optimising their use of social networks (online and physical) to increase brand loyalty and sales within the youth market.Chris Palengat, recently inspired by his introduction to the work of Callum and his team, states: "Marketers around the world today are just beginning to grapple with the enormous challenge that connecting with Generation Y represents. Every usable brand-building model of the last 60 years is under review right now. Youth Army was created by a smaller Youth Army (Callum and his key aides) and is already proven in the space of creating brand advocacy for a wide variety of businesses. Brand advocacy will be one of the most critical 'go forward' models this century, and Youth Army is already delivering tangible sales results to support the theory."This army is certainly marching to a sweet tune.

is under review right now. Youth Army was created by a smaller Youth Army (Callum and his key aides) and is already proven in the space of creating brand advocacy for a wide variety of businesses. Brand advocacy will be one of the most critical 'go forward' models this century, and Youth Army is already delivering tangible sales results to support the theory."

This army is certainly marching to a sweet tune.