[PIAS] names new Head of Digital PR
5th July 2011, London:Tasha Anderson has joined [PIAS] UK Ltd as Head of Digital PR. Tasha was previously Senior Digital PR at Anorak London - a department which last year won Best Online PR company in the Record of the Day Awards.In her four years at Anorak, Tasha specialised in discovering new talent and breaking new bands online for clients such as Island (Universal) and Sony with standout campaigns such as The Drums, Alex Winston and The Bullitts.Tasha kick starts this new in-house digital PR department overseeing artists such as Grace Jones, De La Soul and Girls. Tasha will also continue to look after The Pains of Being Pure at Heart as well as other artists signed to the Play It Again Sam label, such as dEUS and Liz Green. [PIAS] offers specialist services for the licensing, distribution, sales and marketing of premium music, film and comedy on an international basis.Peter Thompson, Managing Director of [PIAS] UK said: “We are delighted to welcome Tasha to the [PIAS] GPM team to head up our online digital PR. We feel this is an incredibly important area in the launch and development of any artist in today's market and it feels increasingly necessary to have this function in-house and close to our marketing and A&R teams. “So after a long search we were delighted when Tasha agreed to join us especially in light of her successful background and history in this area.”Tasha can be reached on tasha.anderson@pias.com and 020 7471 2700.-ENDS-Notes To EditorsAbout [PIAS] Global Project Management[PIAS] GPM is an artist focused solution that centrally co-ordinates, manages and drives the success of projects on a multi-territorial basis. GPM is marketing led and services driven, working with artists, managers and labels to develop all facets of their activity from repertoire releases to live performance. GPM benefits from [PIAS]’s network of sales and distribution operations and is supported by significant investment into IT, finance and administrative systems that enable project managers and artists to have clear sight of developing campaigns. Based in London, UK, [PIAS] Global Project Management represents the benchmark for tailored, continuous and artist centred services.About [PIAS] Entertainment Group[PIAS] offers specialist services for the licensing, distribution, sales and marketing of music, film and comedy on an international basis. [PIAS] is dedicated to providing repertoire creators and owners with specialist, premium level services that enable them to develop and maximise the value associated with their artists, products and brands.Originally founded in 1982 and headquartered in Brussels, Belgium, [PIAS] supplies a range of highly professional services for leading repertoire owners across both physical and digital routes to market. The group has significant operations in UK, France, Netherlands, Spain, Germany, and Ireland. In addition [PIAS] has interests in USA and Australia plus an extensive international network of partners that enables it to offer its services on a truly global basis.[PIAS] also owns premium repertoire and rights through its [PIAS] Recordings stable of labels that includes the Wall of Sound, Different and Play It Again Sam imprints. Additional interests include [PIAS] Comedy and the Strictly Confidential publishing operations and joint venture film company Twin Pics.