BACH makes music recognition available to all with MusicDNA™ ID

Competitively priced, fast and full-featured, MusicDNA™ ID represents leading solution for companies looking to bring audio identification to their customers1st August 2011, Ilmenau, Germany:- BACH Technology is making its MusicDNA™ ID audio identification technology available to anyone seeking to enhance their products with music recognition features. BACH, the company behind the innovative MusicDNA™ format – the successor to the MP3 unveiled at Midem 2010 – offers a fast, robust, full-featured and most importantly, a very affordable music recognition solution:

• Identification is made within 10 seconds of a track playing
• Results are drawn from a database of more than 8 million songs – and the database is growing daily to an expected depth of more than 13 million songs by the end of 2011
• Enhanced metadata – including genre, tempo, mood, instruments played, and more – can be returned, alongside basic details such as artist name and song title, thanks to BACH’s unique MusicDNA™ fingerprinting technology

Anyone from developers to media companies and hardware manufacturers can now use this service in any number of innovative ways:

• Smartphone and tablet apps enabling users to identify music in clubs, bars, restaurants or on the move
• Integration within car audio systems, radios, TVs and DVD players to detect songs played in adverts, movies, TV shows and other broadcast media
• Media monitoring, to monitor all radio or TV channels and report exactly when a brand’s commercials appear
• “Metadata-cleaning” of music files on users’ personal hard disks, where metadata could be cleaned by correct identification by MusicDNA™ ID of the song and the submission of correct metadata.
• Games developers, social networks, streaming music services and other online platforms could all integrate audio recognition via MusicDNA™ ID

BACH is already working with a number of partners who will be bringing audio recognition to their customers within the next few months.Said Stefan Kohlmeyer, BACH Technology CEO: “Music recognition apps are exploding right now, but the possibilities of this technology are still to be fully exploited. And if you want to get into this space, current options in the market are either prohibitively expensive, or they simply aren’t reliable or powerful enough. Our MusicDNA™ ID service represents the ideal choice for anyone who wants to bring music recognition to their customers. We’re excited to see what can be done with our technology in broadcast, mobile, online, in cars, and beyond. Who knows what ideas our new customers will come up with?”Facebook, iPhone and iPad apps were launched today, which demonstrate the abilities of the software. The iPhone and iPad apps return enhanced metadata – including details on Genre, Mood, Colour and Percussiveness – alongside artist and song title information once a track has been identified.Inquiries about implementing the MusicDNA™ ID system should be should be sent to Stefan Kohlmeyer (Stefan [at] bachtechnology.com) or Dagfinn Bach (Dagfinn [at] bachtechnology.com).About Bach TechnologyBACH Technology is an innovative provider of technology and applications for the digital music market. A fast growing music technology company with offices in Norway, Germany and China, BACH’s successes stem from a team who have been involved with the development of digital music since 1986.Company president Dagfinn Bach is one of digital music’s early pioneers, while CEO Stefan Kohlmeyer is a veteran of German media giant Bertelsmann. Bach’s technology partner is Germany’s Fraunhofer IDMT (Institute for Digital Media Technology), where the MP3 was developed.Investors include Karlheinz Brandenburg, the inventor of the MP3 algorythm, and 247 Inc., the company of Shigeo Maruyama, former CEO of Sony Music Entertainment.www.bachtechnology.comAbout MusicDNAMusicDNA technology enables a large amount of rich media to be packaged alongside an MP3, from lyrics and images through to dynamically updated content such as a band’s Twitter stream, concert alerts and latest news.The files also include extensive metadata including analysis of a track’s mood, tempo, density, instrumentation and even ‘colour’.  This enables sophisticated offline search and recommendation and playlist generation, also social networking.Unlike older technology, MusicDNA is entirely based on the open standards MPEG-7 and XML. BACH is the only company offering full end-to-end MPEG-7 integration, ensuring seamless interoperability and compatibility with external programs and systems, so that MusicDNA files will play on any digital audio device.www.musicdna.com