New Blood Launches Name PR into New Year
Award-Winning PR Veteran Lisa Devaney Joins Team to Work on Tech Clients- Hugo Mintz takes over Name PR’s Festival and Live Music Division
London, 26 January 2012 – Name PR, industry leaders in music public relations and marketing, announces hiring Lisa Devaney, a veteran award-winning technology Publicist, to serve as Account Manager, leading the agency’s technology related client work.With more than two decades of media experience, Devaney joins Name PR with working knowledge from both a career as a print journalist and time spent with leading PR agencies, including Hill & Knowlton, where she worked with Microsoft, Motorola and Olympus. Devaney joins Name PR, following seven years of entrepreneurial effort establishing her own successful consultancy business Hai Media Group, which provided public relations and social media counsel to many mobile technology clients from Silicon Valley. She has worked with mobile industry leaders HipLogic, Skyfire, AdMob, Greystripe, Smaato, Flirtomatic, Cellfish Media, Counts Media, The Yellow Arrow Project, Audioboo and more. Among Devaney’s highlights of her career was being a co-founder of the WeWantWork.com campaign for employment, helping New Yorkers get back to work after the events of 9/11. For this effort, Devaney (then Lisa Rosevear) won international media coverage and appeared as a spokesperson live on CNN, The Today Show and radio station WNBC, among other outlets, and was featured in The New York Times and The Wall Street Journal. The WeWantWork.com effort earned a “Purple Cow” award from marketing guru Seth Godin, the author of “Unleashing the Idea Virus” and other popular marketing books.After a year and a half of working up the ranks of Name PR Hugo Mintz has been promoted to Press Officer, where he will manage the day to day running of the live trade clients and a selection of small to medium sized festivals. His portfolio consists of the leading paperless ticketing company WeGotTickets; AIF a not-for-profit that represents UK independent festivals; music business resource MusicTank; and Attitude is Everything, the charity that recently made the news by launching an initiative in the house of commons to better disabled access to music venues.Hugo will draw on his years of experience as a musician playing internationally in a range of bands as well as a solid base in music promotion and marketing.Name PR MD Sam Shemtob said: “We are thrilled that Lisa joins us, and with her experience we see great opportunity to grow the technology side of our business. She’s got a valuable combination of tech PR experience and general agency insight that will help drive the company considerably forward in 2012.”Lisa Devaney said: “It is an honour to be working with music industry experts and learning a new area of the tech sector at a time when so many exciting events are happening, including the success of Spotify and the release of cloud services. Over the years I’ve really enjoyed partying with my friends in the industry, and now I’ll have the chance to work in a professional capacity for a sector I’m passionate about.” Name PRName PR is arguably one of the UK’s leading music pr and marketing agencies, with unrivalled specialist knowledge and direct links to the heart of the UK music industry.Founded in 1999 by Sam Shemtob, Name have successfully delivered full-spectrum pr services for a range of music clients, in both a business and consumer oriented capacity. From global trade bodies, unsigned bands to London’s most fashionable clubs Name have consistently delivered innovative press and marketing campaigns above and beyond their clients’ expectations – whether developing full positioning and communications strategies or quickly reacting to major breaking news stories.Name offer discerning clients a proven record of pr results via successfully implemented creative strategies, delivered by a highly capable team with a real passion for the business and, most importantly, for the music itself.