Noise Inc. Sign Trenton and Free Radical to Artist Management Deal

•  Maxi Jazz Collaborates in First Project Post-Faithless

Artist:                         Trenton Birch & Free RadicalTitle:                           Giant StepLabel:                         Noise Inc.Release Date:            29^th March 2012 5pm 29th January 2012 Cannes: – Today Noise Inc., a leading digital development and partnership business with music industry and A-list celebrity clients, announces its first signing of an artist that the company will manage, launching Trenton and Free Radical to European audiences through innovative approaches in how marketing an artist transpires.Noise Inc. is looking to combine the company’s technological expertise with the it’s knowledge and experience from the music industry to take Trenton to the next level. Be it developing multi-platform social applications, mixing artist events with new technology, or marketing across multimedia channels, Noise Inc. intends to demonstrate how unusual approaches to building an artist’s fan base can work in today’s industry. With no fear of applying experimental techniques to the process of launching new music, Noise Inc. has signed Trenton because they have a fundamental belief in the music, the creative ethos behind the artist and the project’s aspirations. From a marketing perspective, Noise Inc. feels that this opens the doors to many different and adventurous marketing opportunities. The artist will be marketed by an experienced team with 50 years of experience from marketing, brand development and technology.The South African artist Trenton already has a significant following in his home country for his reggae-infused Afro-beats, where he has performed for his hero Nelson Mandela. At his side, is collaborator Maxi Jazz, formerly of Faithless, who has teamed up on a the first single of the new album Giant Step called “Tomorrow’s Day” that is set to release March 29^th. This is Maxi Jazz’s first project since ending Faithless, and is the result of a decade of ad-hoc projects between the pair, getting back to original Jazz music roots of his pre-Faithless days.Noise Inc. met Trenton through mutual associate, recorder Louis Henry Sarmiento, who’s worked with Lady Gaga  and 50 Cent, among others, in Ibiza, and ignited a relationship that’s on course to change the way the music industry launches new artists. With the new album set to release soon, a compilation that has been mixed by legendary producer Grippa (Faithless and Dido), Noise Inc. is gearing up to unleash a remarkable artist that will be looked at as much for his talent, as for his very different approaches to marketing.Kim De Ruiter, Noise Inc. Partner, said: “We aren’t going to take a standard, same-old approach to launching Trenton in Europe, so stay tuned for when we unveil what we think will be a strategy that could break barriers and change the perception of how a standard music campaign should be run.”Trenton Birch said: “By hooking up with Noise Inc. We’ve signed up for what I know is going to be a wild ride that will get attention for the band’s music across Europe.” Live Dates:                 Standon Calling, 1^st August 2012  (other UK festival dates to be added shortly)     About Noise Inc.Noise Inc. design and develop exciting, platform-agnostic apps, games and services for digital platforms and mobile devices. Whatever a clients' ambitions and challenges, Noise Inc. will work with them to turn the opportunity into a reality.Whether it’s creating and managing amazing content, or providing robust technical builds on everything from iPhones to Augmented Reality, or if you just want smart people, creating smart ideas to make your next marketing campaign exceed your wildest expectations, Noise Inc. are the people to talk to. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound and Richer Sounds.The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, Noise Inc. combines over 50 years of experience in marketing, brand development and technology.Jane Turner’s experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd.Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott’s association with Vodafone, a mobile first.Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market). Trenton and Free Radical: Real Music Makes a Comeback With his feet firmly planted in African soil, Trenton Birch has a global musical sensibility. Having spent time London, where he  developed the distinct sound and conscious lyrics of his reggae-infused Afro-beat band, Trenton and Free Radical, his return to Cape Town is a major score for the South African live music scene. Before setting off for the UK, Birch was prominent on the local music scene as part of electro-rock band Anti-Gravity which opened for South African performances by both The Prodigy and Faithless. Whilst in Europe, Birch promoted Johnny Clegg, and headed up the African hip-hop website / label Afrolution and ran the record label Black Mango Music which helped launched Goldfish internationally. Trenton and Free Radical is finding its feet in Cape Town, playing up a storm on the live venue circuit in preparation for the Spring-2012 release of a debut album with sizeable international credentials. Produced by Dean James (Nitin Sawhney, Get Cape Wear Cape Fly) and Craigie Dodds (Sugarbabes, Natty, One Eskimo, Gorillaz), the album Giant Step is mixed by Gripper (Faithless, Dido, Hempolics), and includes vocals by the inimitable Maxi Jazz, best known to the world as the lead singer of British band, Faithless. It’s a collaboration that suggests the esteem in which the band has been held whilst working in the UK. The album also features the immensely talented South Africa hip-hop MC Ben Sharpa and Senegalese hip-hop artist and activist Sister Fa who recently won the global “Freedom To Create Prize”.