Channel 4’s Very Important People Show Gets Facebook Face Morphing App From Noise Inc.
App Allows People to Transform Into a Celebrity London, 15 May 2012 – Digital development company Noise Inc. has built a Facebook app for Channel 4 that allows people to transform into a celebrity of their choice with face morphing technology.In order to promote their brand new comedy Very Important People, Channel4 commissioned Noise to build VIP ME {link: http://tinyurl.com/brsxxpv}, a Facebook app that allows people to transform into a celebrity of their choice.The app uses real-time face detection and face tracking technology that invites people to morph themselves into a celebrity of their choice, including Cheryl Cole, Barack Obama, Adele or Gordon Ramsay. The app works when you look into your computer’s webcam. Once depicted as a celebrity, a video of your celebrity self can be recorded and instantly shared through your Facebook timeline. The video recording will also be saved into the VIP ME Gallery.Noise Inc. developed the augmented reality VIP ME app using Beyond Reality Face technology to create the first ever real-time Facebook app that uses face substitution with image projection from a webcam. The app also includes shareable clips from the show of sample previews of Morganna Robinson’s hilarious celebrity impressions.About Noise Inc.Noise Inc. design and develop exciting, platform-agnostic apps, games and services for mobile devices. Whatever a clients' digital ambitions and challenges, Noise Inc. will work with them to turn the opportunity into a reality.Whether it’s creating and managing amazing content, or providing robust technical builds on everything from iPhones to Augmented Reality, or if you just want smart people, creating smart ideas to make your next marketing campaign exceed your wildest expectations, Noise Inc. are the people to talk to. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound and Richer Sounds.The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, Noise Inc. combines over 50 years of experience in marketing, brand development and technology.Jane Turner‘s experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd.Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott’s association with Vodafone, a mobile first.Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market).