Noise Inc. Strikes Up Strategic Partnership With Push Entertainment

Digital powerhouse agencies combine services to deliver peak performing social commerce for top global brandsPartners set sights on USLondon, 5th July 2012 – Dynamic new digital marketing and social commerce agency Noise Inc. has joined forces with creative technologists Push Entertainment, in an innovative strategic partnership that plays to both companies’ strengths.Noise Inc. have made a name for themselves in the mobile space with digital-diva founders Jane Turner and Kim de Ruiter combining classic brand strategy with social commerce and leading-edge technology for clients ranging from Richer Sounds to the Ministry of Sound.Push Entertainment meanwhile are an established innovator in the development of social and fan management tools that enable brands to better connect with their consumers. These include the new Crowd Reward™ and Fanwall™ products, which have rewarded millions for showing brand loyalty via social media channels. Recent campaigns include Justin Bieber, Now That’s What I Call Music!, Tesco and toiletry brand Lynx.The Strategic Partnership between these two digital evangelists comes at a key point in both companies’ development. With Push Entertainment looking to increase take up of its technical product suite beyond a core base of entertainment clients and Noise Inc. looking to leverage their experience in digital strategy, global IP development, brand and entertainment licensing into international territories.The combined partnership will seek to expand into the US using its new strategy of effectively turning social audiences into customers for the world’s top consumer brands and global entertainment networks.The partnership fulfils the aspiration of Noise Inc.’s original founders to be best of breed at effectively creating and curating relevant audiences for brands to exploit by using all its combined social, creative and technical skills to improve overall business performance and ROI.Jane Turner, Noise Inc.’s CEO says: “We’re looking to combine the best creative technologists with our expertise in consumer understanding and all things mobile, digital and social. This is the first of several partnerships we have in the pipeline and we are looking to expand on both companies’ positions as ‘social innovators’ who major brands can turn to if they want to more effectively transform their chattering fans into actual paying customers.”Simon Scott, Push Entertainment’s Co-founder and Director, says: “We are looking forward to working on a daily basis with Noise Inc. and excited about the possibilities of opening our services to new brands, to help them in reaching millions of consumers throughout the world using our suite of industry-leading social tools.”Editor’s NotesAbout Noise Inc.Noise Inc. design and develop exciting, platform-agnostic apps, games and services for mobile devices. Whatever a clients' digital ambitions and challenges, Noise Inc. will work with them to turn the opportunity into a reality.Whether it’s creating and managing amazing content, or providing robust technical builds on everything from iPhones to Augmented Reality, or if you just want smart people, creating smart ideas to make your next marketing campaign exceed your wildest expectations, Noise Inc. are the people to talk to. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launched at Midem 2011 with a string of A list stars and global music corporation clients, including Vodafone, Universal Music International and Sony Music, Decca, Defected Records, Ministry of Sound, C4, Spotify and Richer Sounds.The brainchild of execs, Jane Turner and Kim De Ruiter the Noise Inc. team combines over 50 years of experience in marketing, brand development, digital and creative technology.Jane Turner‘s experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd. She is also currently CEO of social ecommerce group Bright Station Ventures.Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market).About Push EntertainmentFounded by Simon Scott and Ian Shurmer it has global supply contracts with Universal Music, EMI and Disney. Push Entertainment has been providing on-line loyalty solutions for the entertainment industry since 2005.Their Loyalty App and Crowd Reward products are used extensively to reward loyal purchasers of legitimate product with bonus content and exclusive offers and the Fanwall product is used to deliver value added fan versions of products. A ‘super boutique’ company they have representation in the UK, Europe and North America.Crowd Reward™ offers a compelling Facebook app that incentivises consumers and fans to spread the word about a brand. Crowd Reward has been able to engage more than 7 million people worldwide for a given campaign. The product was recently used for NOW That’s What I Call Music, the world’s leading music compilation brand. For the latest release of NOW 81, Push Entertainment offered rewards to anyone who purchased the album or talked about NOW on social media channels.Push Entertainment’s Fanwall™ is currently being used for the release of Justin Bieber’s new album ‘Believe’, inviting his fans to upload their Facebook profile picture to a unique Justin Bieber community, to receive a free poster.# # #