Attitude is Everything Partners with Continental Drifts for Cultural Olympiad
- Attitude is Everything Supply Deaf and Disabled Bands for Continental Drifts Shows
- Bands to Play Trafalgar Square Live Site 30 August- 8 September, During Paralympics
30 August 2012, London:- Deaf and disabled charity Attitude is Everything is partnering with dynamic events organisation Continental Drifts to give disabled musicians an opportunity to play the Trafalgar Square Live Site as part of the Cultural Olympiad.Committing to stage at least one disabled band per day between the 30th August and 8th September, Continental Drifts turned to their long-time partner Attitude is Everything to help provide some of the Deaf and disabled acts.The artists put forward for this year’s Cultural Olympiad show include gypsy ska act Londinos, Sci-fi pop group Spaceships Are Cool and Punk thrashers Heavy Load (event details below).Attitude is Everything has also provided training for Continental Drifts to make all their events and festivals accessible; other Cultural Olympiad events including 40 producers for the GLA-funded Showtime and Secrets events, BT River of Music, Liberty Festival, Blue Touch Paper Carnival, “Sparks in the Park” – Essex County Council’s Torch Ceremony Event and Portsmouth County Council’s Torch Event have received this training.The partnership with Continental Drifts has developed through a string of successes such as three Club Attitude (Attitude is Everything’s club night – more below) showcases at Glastonbury Festival and two Club Attitude / Global Local nights (Cargo 2010, Rich Mix 2011). Liberty Festival also consult Attitude is Everything on exciting up-and-coming Deaf and disabled musicians and DJs, the crème of which are also displayed on Attitude is Everything’s Club Attitude events.Chris Tofu Director, Continental Drifts said “We think that Attitude is Everything are a gold standard organisation. It’s important for us that we present great acts that people love, that’s our key focus and as a organisation Attitude have them by the load. It’s also important that Attitude acts feel that they are treated exactly the same as all the other rock n roll acts, because they are the same when the music comes from the speakers.”Rob Maddison, Spaceships Are Cool “Being able to perform in Trafalgar Square as part of the Cultural Olympiad means a huge amount to us. We have played in Trafalgar Square once or twice before but this is really extra-special as we can be part of the whole Olympic experience that has captured the heart of the nation.”Mel Dawkins, The Londinos “Attitude is Everything has been at the forefront of providing information and more importantly, ensuring access for everyone to enjoy music. Being disabled is not something that should be an obstacle and Attitude is Everything has been campaigning on this for many years now.”Heavy Load ,“The partnership with Attitude is Everything and Continental Drifts has been the thing that has got us not one, but two Glastonbury appearances. How many musicians dream of being able to say ‘Hello Glastonbury?!’ Well these chaps made this dream come true for Heavy Load.”Event Details:Where: Trafalgar Square Live SiteWhen: 12:30pm- 1pm Thursday 30th August Denise LeighFriday 31st August Alex OneSaturday 1st September Fish PoliceMonday 3rd September Baluji Shrivastav / Jazz OrientTuesday 4th September Heavy LoadWednesday 5th September Johnny CrescendoFriday 7th September Spaceships Are CoolSaturday 8th September The Londinos Further information can be found on the Mayor of London’s website www.molpresents.com/btlondonlive For further press details, please contact:Hugo@namepr.co.ukSuzanne@attitudeiseverything.org.uk Note to Editors:
Attitude is Everything improves Deaf and disabled people's access to live music by working in partnership with audiences, artists and the music industry to implement a Charter of Best Practice across the UK. Having worked with live industry leaders such as Academy Music Group, Glastonbury Festival, Festival Republic, Mama Group, Wembley Arena and Ticketmaster, Attitude is Everything is fast becoming the UK authority on access to music venues.The work with the Olympics was all initiated by the ISAN (Independent Street Arts Network) Access Toolkit: Making Outdoor Arts Events Accessible to All which was published in 2010 and got an Olympics Inspire Mark. Training to make Outdoor Arts Events was developed based upon the Access Toolkit and since then, over 900 people and over 141 organisations have received training and Access Auditing based upon it.
Attitude is Everything run Club Attitude events to showcase the talents of disabled and non-disabled musicians and DJ's, and to promote best practice by demonstrating to the industry how to put on a fully accessible gig. We creatively experiment with access facilities such as sign language interpretation of the lyrics and audio description for those with sensory impairments.Previous Headliners include Mystery Jets, Art Brut, Darren Hayman, Foals, CocknBullKid and Slow Club. There have also been DJ sets from Cornershop, Alexa Chung, Alan McGee, Get Cape. Wear Cape. Fly and Ghostpoet. We have held club nights at venues such as Village Underground, Concorde 2, Rich Mix, Big Chill Bar, Islington Academy, Cargo, The Great Escape and Glastonbury Festival.
Continental Drifts is one of the UK's most dynamic and cutting edge events organisations; a live event company bursting at the seams with talented and friendly production specialists with a wide breadth of experience. Uniquely, our production department works alongside our well established in house artist booking and programming agencies‚ making us truly a 360 degree company.Established in 1996, Continental Drifts has 14 years experience managing all manner of amazing events including high profile festivals, corporate parties, huge firework displays, product launches, private parties, carnivals, parades, experiential events and many more in between.With Continental Drifts everything really is possible!www.continentaldrifts.co.ukAbout Club Attitude Bands:Heavy Loadwww.myspace.com/heavyloadukHeavy Load break all the rules because they don't know what the rules are. They have unwittingly rediscovered the true meaning of what punk is - punk is not about haircuts - badges - nose rings or snarls - punk is saying how you feel - ignoring the trendies and speaking the truth.Heavy Load are a punk band - some of the band have learning disabilities, some don't. They manage to survive through their raucous energy, attitude and sheer volume. They have started to break out into the mainstream with some triumphant and chaotic sets at Wychwood and Brighton Festival. In 2009 a movie about their unique world was released - the world premiere was at SXSW in Austin, Texas."I love what you do," - Kylie Minogue"A triumph of disfunctionalness" - Wreckless EricSpaceships Are Coolwww.myspace.com/spaceshipsarecool2Spaceships Are Cool are sci-fi science pop using theremins, stylophones, casio synths and glockenspiels to make music that sounds like your super nintendo made an LP! Highly recommended for fans of The Beta Band & The Flaming Lips.Their debut EP is currently in the US college radio charts & the band have been featured on BBC Radio 1 and 6 Music.The LondinosThe Londinos are a collective of extraordinary musicians from all over the world.They have come together in London to form the most amazing, most tremendous, most enchanting and most intriguing menagarie of talent and delight. The Londinos have an unique, fresh and exciting sound named 'Gypskazz,' that combines the traditions of gypsy jazz with Londonbeat and second and third wave Ska.The band cover tunes such as The Pink Panther, London Calling, jazz numbers such as Nat King Cole's Nature Boy made famous by David Bowie in Moulin Rouge, as well as performing their own original material.The Londinos can guarantee great music that will have you dancing, singing along and coming back for more.