Cooking Vinyl Prepare to Storm Charts on New Signing Madness

• Cooking Vinyl Sign Madness for the world
• Cooking Vinyl enter joint venture with Lucky 7 Records
• Campaign will see Camden’s The Monarch change name to The Madness
• Licenses agreed for US, Canada, Germany, Austria and Switzerland

20 September, London:- British Pop legends, Madness have signed to Acton’s favourite  independent label Cooking Vinyl for a world services deal. The agreement sees Cooking Vinyl enter a joint venture with Madness’ own Lucky 7 Records for their 10^th studio album, ‘Oui, Oui, Si, Si, Ja, Ja, Da, Da’.The labels have enlisted the help of Hungry & Woods director Wolfie (The Prodigy, Ron Sexsmith, The Enemy, Example, Lost Prophets and Labrinth) for their radio plugging, Dawbell PR for online and print press and Non Stop Promotions MD, Niki Sanderson for their particularly exciting TV plot, due to unravel over the coming months.The album will be heavily toured throughout November and December on a 13-date arena tour, which includes two shows at London's 02 Arena and the iTunes festival (September 27^th). Full tour dates below.In an interesting marketing stroke, the day Madness play the iTunes festival (27 September) the band will take over Camden’s The Monarch and the pub will change its name to ‘The Madness’. Between 5-8pm all present will enjoy the first public airing of ‘Oui, Oui, Si, Si, Ja, Ja, Da, Da’ and following the show from 11pm-2am the pub will host the official Madness after party.Lucky 7/ Cooking Vinyl have licensed the album to E1 for release in the US/Canada, and to Embassy Of Music for release in Germany/Austria/Switzerland, with licensees and distribution partners being finalised for other territories.Said Hugh Gadsdon, Manager, Madness “We are delighted to be working with Martin, Rob & the entire CV team. This is a deal that affords us the ability to choose & manage the best routes to market, whilst retaining a clear overview of all marketing & promotionalactivity. What first impressed me about CV was their astounding work with The Prodigy campaign in 2008 & following successful records for Marilyn Manson, The View & The Enemy. There is already a brilliant team spirit developing between Cooking Vinyl & Anglo/Hannah & we are looking forward to achieving our targets with what is probably the best album Madness have produced in their phenomenal career!”Rob Collins, Director, Cooking Vinyl added “To sign one of the all-time great British acts is a dream come true and the icing on the cake of an excellent year for the label. We now have two national treasures – Madness and Billy Bragg”2012 has been a hugely successful year for the band, performing to a combined audience of over a billion worldwide at the London 2012 Olympic Closing Ceremony alongside the likes of The Who, Take That and the venerable Spice Girls. They also took to the roof of Buckingham Palace at the Queen’s Diamond Jubilee in June to perform two of their best loved hits, ‘Our House’ and ‘It Must Be Love’.The seven piece are working with producer Stephen Street (The Smiths, Blur, The Cranberries) amongst others on their 10^th studio album which is set to be released 29^th October. In addition, the band have been working with legendary British Pop artist Sir Peter Blake in the design of the fantastic album artwork.Live Dates:Nov 23rd-26th - House Of Fun WeekenderNov 30th - Cardiff Motorpoint ArenaDec 1st - Brighton CentreDec 3rd - Bournemouth BICDec 4th - Plymouth PavilionsDec 6th - Nottingham Capital FM ArenaDec 7th - Liverpool Echo ArenaDec 8th - Newcastle Metro Radio ArenaDec 10th - Glasgow SECCDec 11th - Sheffield Motorpoint ArenaDec 13th - Birmingham LG ArenaDec 14th - London O2 ArenaDec 22nd - London O2 ArenaAbout Cooking VinylCooking Vinyl has developed a reputation as one ofEurope’s prime artist-focused independent labels, inspiring an enviable loyalty among its artist roster. It is also in the vanguard of music companies offering innovative services-only deals that claim no stake in artists’ copyrights.Cooking Vinyl take full responsibility for the management of a project whether functioning as a label or in a services-only setting. Adding more than just marketing muscle, Cooking Vinyl devise and implement worldwide sales, marketing and distribution plans for their artists, working alongside booking agents and artist managers.www.cookingvinyl.com