Passenger’s ‘Let Her Go’ Becomes Essential’s 1st Platinum Single

- ‘Let Her Go’ goes Platinum – at #6 in the Chart, passes 600,000 digital-only sales- Over 9.5m UK Spotify plays and 8m UK YouTube Views to date - ‘All The Little Lights’ passes week 18 on the UK album chart with 9 weeks in the top 10 - climbs to #3Passenger’s single Let Her Go has been certified Platinum, after selling over 600,000 copies.The digital single remains at number It currently sits at number six in the UK Charts after a magnificent 16 week run, having previously reached number two. It was iTunes’ single of the week, and topped Spotify’s UK chart, racking up over 9.5m UK Spotify views (67m worldwide), an average of approximately 43,000 UK plays every day since its release in October 2012.It’s had over 8m UK YouTube views (54m worldwide), alongside the other tracks from the album which is currently number three in the album chart: an unprecedented nine of Essential’s top ten earning videos for YouTube for June were from All The Little Lights.Nettwerk agreed a sales and distribution deal for the UK and Ireland with Essential in October 2012, and together they helped propel Passenger to Irish chart success with the single reaching number one and the album number two in the IRMA Top 40.This was followed by well-received slots supporting Ed Sheeran before the campaign shifted focus to the UK.  Essential worked tirelessly with digital retailers, with the album chosen as iTunes UK’s Singer/Songwriter Album of the Year 2012, and Amazon’s deal of the week twice, before building to today’s runaway success. Let Her Go also picked up almost unanimous support across UK national radio - playlisted by Heart, Magic, Absolute Radio and Bauer Group, and A listed at Radio 1 and Radio 2.Passenger’s success crowns a hugely successful 10^th year for Essential, which has already had toasted album success with Adam Ant, Alison Moyet, Billy Bragg, The Blackout and The Fall.Said Charlie Larby, General Manager Nettwerk UK “Essential's collective efforts have been pivotal in achieving the Platinum single and Gold album status for Passenger in the UK & Ireland. Their commitment has been unwavering and I'm very much looking forward to further future successes working with them.”Added Mike Chadwick, MD Essential Music & Marketing “the team here have worked unremittingly with Nettwerk to continuously build the single and album at every available juncture, the sort of tactical, bespoke campaign we do well.  That this has now resulted in our first ever platinum single is the best 10^th birthday present we could have wanted.”About Essential Music & MarketingEssential Music & Marketing was founded in 2003 by Mike Chadwick, former MD Vital Distribution and Martin Goldschmidt, owner of Cooking Vinyl Records.Initially launched to offer marketing and distribution services to select North American independent labels seeking to release across the UK and Europe, the company has since grown into one of the UK’s leading independent distributors and service providers.Celebrating its tenth anniversary in 2013, Essential has now partnered with a wide range of independent labels, all of whom utilise the company’s range of bespoke services – from manufacturing and digital expertise, through to creative management, marketing, promotion and sales.In 2012, the company delivered 14 UK Top 40 albums, and in 2013 it scored its first platinum hit single.Essential is a member of the CV Group of companies, which include Cooking Vinyl Records, CV America, Cooking Vinyl Publishing and Cooking Vinyl Property.www.essential-music.com