AIF to Host Festival Marketing and Promotion Seminar

AIF Seminar: Festival Marketing and Promotion

Wednesday October 30 9:30 AM - Thursday October 31 1:00 PM

Showroom & Workstation, 15 Paternoster Row, Sheffield, S1 2BX

• Speakers to include Joe Elkins (Get Involved / Bestival), Lee Denny (LeeFest), Oliver Cameron (Festival HQ), Steve Machin (Storm Crowd/ The Dot Ticket Org), Kate Hewett (Tramlines), Jo Wingate (Sensoria) and more.

Following the resounding success of AIF training seminars over the past two years, AIF are set to host a new two-day seminar focusing on festival marketing, promotion and funding.It will be the first in a series seminars planned for the winter 2013/14 and will offer ample networking opportunities.The seminar will see experts from the festival marketing field delve into various topics including how to use the latest technologies and innovations affordably and effectively, various sources of festival funding and RFID cashless technology. There will be several guest speakers and best practice case studies from festivals including Bestival and Tramlines.Oliver Cameron, General Manager of marketing technology specialists 'Festival HQ' will present a selection of the most useful digital and social tools available for festival organisers, explaining how to get the best results from them to grow an audience with minimal cost. Steve Machin of Storm Crowd and The Dot Ticket Org will also present practical experiences from using bleeding edge technology to deliver experiences for festivals.In addition, Joe Elkins, Get Involved / Bestival will examine the promotion of the annual sell-out event, looking at the production of unique marketable content.The second day includes a discussion on the game-changing effects that contactless technology is now having on the festivals live events sector, and the opportunities this presents for forward-thinking, independent organisers.There will also be several opportunities to network throughout the seminar, the main two being a networking dinner on Wednesday followed by an AIF Festival Social hosted by Tramlines in association with local independent promoters Semi Detached. Here the key players of Sheffield’s thriving live music scene will rub shoulders with delegates, whilst enjoying performances from Jungle and PEAKS.The next event in the winter seminar series will focus on festival financials, taking place on November 12th in London.Listings information:Event:                         AIF Seminar: Festival Marketing and PromotionDate/Time:                 Wednesday October 30^th 9:30 AM - Thursday October 31^st1:00 PMPlace:                          Showroom & Workstation, 15 Paternoster Row, Sheffield, S1 2BXPrice:                              £15 - £90 + VATTickets:                       http://aifseminars.eventbrite.com/TRAVEL & ACCOMMODATIONDiscount rail travel and accommodation is available for delegates.*Please use this link to book your discount accommodation.Contact emmy@aiforg.com for the discount rail travel form.The Copthorne Hotel is the main accommodation for speakers and delegates located 15 minutes walk from the venue and just under 20 minutes from the station.Delegates can also receive reduced rates for the Jury's Inn (5 minute walk from the venue / just under 10 to the station) or the Sheffield Metropolitan Hotel (15 minute walk from the venue / 10 minutes from the station).*All accommodation must be booked before October 14th in order to guarantee the reduced rate. PROGRAMME (More TBC):Wednesday 30^th October09:30 – 17:30Using your new digital tool-kit to get spectacular marketing results Oliver Cameron, Festival HQCase Study: Bestival’s Marketing & Promotion Joe Elkins, Get Involved / BestivalLUNCH & NetworkingCase studies from yesterday’s tomorrow Steve Machin – StormCrowd& The Dot TicketsOrgCase Study: Tramlines: Marketing & Promotion for City Festivals Kate Hewett TramlinesFunding: PRS Foundation Fund for FestivalsSarah Thirtle, PRS FoundationNETWORKING DINNER The Wick at Both Ends149-151 West Street, Sheffield, EnglandTRAMLINES PRESENTS: THE AIF FESTIVAL SOCIAL (in association with Semi Detached)The Harley334 Glossop Road, Sheffield, S10 2HW Thursday 31^st October09:30 – 13:00Case Study: How to Raise £50k in Crowd Funding! Lee Denny, LeefestRFID Cashless Technology Jo Wingate – Sensoria Case StudyMore speakers to be announced 

About AIF

The Association of Independent Festivals is a not for profit body set up in 2008 to represent independent music festivals in the UK and Ireland.Conceived by Bestival promoter Rob da Bank and Graphite’s Ben Turner, the association’s founder members included Bestival, Cornbury Festival, Evolution Festival, Secret Garden Party, Kendal Calling and WOMAD.With 45 members ranging from Bromley’s Leefest to the 55,000 capacity Bestival in the Isle of Wight, AIF enables the promoters of some of the UK & Ireland’s most innovative and successful festivals to speak with one voice when addressing the wider music business and government.AIF aims to establish best practice for festivals in a variety of areas such as security, the environment and beyond, providing a knowledge base for festival promoters, as well as creating collective purchasing and marketing opportunities for its members.AIF operates as an autonomous division of the Association of Independent Music. For press enquiries please contact:Hugo Mintz – hugo@namepr.co.uk, 020 835 77305