Placebo Partners With Kobalt Label Services In Groundbreaking New Digital Catalogue Deal

London:- Kobalt Label Services (KLS) and Placebo have signed a global, digital services agreement of a new kind for the iconic British alternative rock band’s catalogue.The alliance will see Placebo’s first six studio albums, from their eponymous debut to 2009’s “Battle For The Sun” – as well as a plethora of associated audio and visual archive material spanning their 20 year career – distributed and monetised globally by KLS.KLS will provide the band with a wide range of bespoke digital services, such as global digital marketing expertise, hands-on project management and maximisation of their YouTube reach and income. Placebo will also benefit from Kobalt’s transparent reporting and access to analytics, via its recently-launched Client Portal. Finally KLS will also offer its unique access to innovation in the technology sector – including development of bespoke digital products and apps.KLS UK Managing Director Vincent Clery-Melin said “We’re incredibly excited to be working with such an iconic band as Placebo, and thrilled to be a part of the team – steered by Riverman Management – in what I’m sure is going to be a landmark campaign for the band’s catalogue.“I believe this new digitally-focused services approach will help showcase Kobalt’s leadership in the fields of digital monetisation, transparent reporting, digital marketing and access to technology and innovation”.Alex Weston, Riverman Management added: “Kobalt offers Placebo the worldwide label service expertise we were looking for, to realise the potential of the band’s rich digital catalogue. We were hugely impressed by their proactive and knowledgeable team who understood the band’s objectives and how to create innovative and captivating platforms in areas of their catalogue which previously were not available to exploit”. About Kobalt Label Services:Part of Kobalt, KLS provides the next generation of services for artists and labels worldwide, empowering recording owners with a full-service solution to releasing and marketing records while maintaining ownership of their masters.Established as an alternative to the traditional label model, KLS maximises client opportunities and revenues from services including global digital distribution and sales through AWAL, traditional physical distribution and retail marketing, audio and video streaming, synch licensing, digital marketing, publicity, radio and D2C.Kobalt Label Services is currently working with artists as diverse as Nick Cave and The Bad Seeds, Pet Shop Boys, David Gray, Lenny Kravitz, Big & Rich, Julian Casablancas, Karen O and Todd Terje.