Proper Expands its DVD Biz With Leading Indie DVD Label Wienerworld

London:- Proper Music Distribution is branching further into the DVD business with a UK distribution deal with top tier specialist music video label Wienerworld.Despite commanding a 1% share of the UK DVD market, with a 500 title roster extending from the Beatles to Woodstock, Wienerworld remains a boutique operation. The move – which will see Proper expand its fledgling music DVD business – was instigated by MD Anthony Broza to enable Wienerworld to benefit from the knowledge and ethos of Proper’s music-dedicated team, who will easily get to grips with the breadth and quality of their catalogue.An example of the clear synergies inspiring the deal; Proper will distribute country stars Asleep At The Wheel’s latest album ‘Still The King’ for release on the March 5^th as part of their existing business. As part of this new tie up, they will now also distribute the band’s ‘Live in Pennsylvania’ Wienerworld DVD for release on February 23^rd.The first release to be handled by Proper under the agreement, which comes into effect Feb 1^st, is DEVO’s ‘Hardcore Live!’. Released February 16^th, this sees cult post-punk / new wave rockers performing early experimental tracks in Oakland. Next up, ‘Nureyev & Friends, A Gala Tribute’, released February 23^rd, sees the principal dancers from the world’s finest ballet companies celebrating what would have been the 75^th birthday of the ballet legend.Said Broza “We met again at an overseas sales convention last year and once we got talking it was the obvious move for a company with our catalogue. Working with such a highly regarded company with its vast network across mainstream and independent retail represents a great opportunity for us”Added Proper Distribution MD Drew Hill “Wienerworld has been in the video business for over 35 years, and the crossover between our skill set and the repertoire they have built over that time is compelling.  We look forward to working their gem-laden DVD and blu-ray catalogue to the full.”Wienerworld previously used Sony DADC for pick, pack and delivery and Fusion Media Sales’ salesforce. About WienerworldWienerworld is one of the UK’s leading independent music publishers and distributors. The company, founded in 1981, has a catalogue of over 500 top music titles to which they are constantly adding.Wienerworld specialises in releasing niche music content on DVD, Blu-Ray, CD, vinyl and digital format.  Its focus has traditionally been on music but now includes film, documentary, horror, theatrical and more.Wienerworld's roster of music DVD artists include Elvis, Elaine Paige, Scissor Sisters, Heaven 17, Aretha Franklin, The Beatles, Level 42, 10CC, The Specials and The Monochrome Set to name but a few, as well as theatrical titles Riverdance and Magic of the Musicals.http://www.wienerworld.com/ About Proper DistributionSince 1988 Proper Music Distribution has grown to become the largest totally independent distributor in the UK with annual sales of over £25 million. In recent years it has been a frequent winner of the coveted ‘Music Week Awards – Best Distribution Team’.Proper is renowned for having the knowledge, experience and personal service demanded of an independent specialist coupled with the reach and power of a major.Incorporating UK physical distribution, a worldwide digital service, a label services division and comprehensive international export networks, Proper delivers all music formats in the widest possible market.The Proper team effortlessly handles new releases and catalogue titles from many of the world’s finest independent labels working across all genres including Alternative, Americana, Blues, Electronic, Folk, Jazz, Pop, Reggae, Rock, Singer-Songwriter, Urban, and World.It is a subsidiary company of Proper Music Group Limited.http://www.properdistribution.com/