Back to the future: innovative music and tech festival ‘We Are Robots’ returns
- ‘We Are Robots: Future and Innovation of Music’ festival to preview hardware from ROLI, Teenage Engineering, Source Distribution and retailer Red Dog Music
- UK’s Audio Engineering Society to host exclusive talks looking at VR, AR, and immersive technology
- Live gigs curated by Rough Trade
London, 22 August 2018: Following the electric atmosphere of last year’s run, We Are Robots will plug back into the Old Truman Brewery to explore the pioneering ideas, movements and technology shaping the future of music, from 12-14 October.This year’s festival, which is now entirely free for all attendees, will consist of three days of thought-provoking talks, workshops, and interactive exhibitions, featuring some of the most cutting-edge companies in music technology. First up, hardware heavyweights Source Distribution and Red Dog Music will be setting up shop in the Old Truman Brewery. Expect to get hands-on with a wealth of Moog, Arturia and Modular synthesizers, and other tech yet to be made publicly available. Meanwhile, the Audio Engineering Society will be on hand with a packed schedule of talks and presentations, including “Technologies in Music: How far have we come and where do we go next?”.Masters of minimalism and pocket power, Teenage Engineering will be on site sporting their range of products, including the hotly anticipated OP-Z, the compact, mixed media successor to the iconic OP-1. London-based tech innovators ROLI will also be showing off how they’re changing how we make music, one block at a time. Both will offer the opportunity for music lovers to experience the future of music technology themselves through hands-on demonstrations and sessions.There’ll also be the opportunity to experience some amazing live shows brought to you by the legendary Rough Trade, who have curated a fantastic line-up of acts which will be announced soon.Commenting on this year’s launch We Are Robots co-founder Gordana Jovkovic said, “We are so proud and excited to announce the second year of We Are Robots at the Old Truman Brewery. Be the first to see instruments that aren’t currently public knowledge and get involved in discussions based on the future of music industry and the technology that surrounds it.”Looking forward to returning to the Old Truman Brewery, ROLI’s Head of Relationship Marketing Konstantin Hess added, “We’re bringing mind-blowing musical experiences that will appeal to anyone, no matter their music-making skills. Our innovative, touch-sensitive instruments help people tap out their first beats on a futuristic drum pad or craft incredibly expressive synth leads on a futuristic keyboards. All of our instruments — from the Seaboard RISE to the new Songmaker Kit — will be on display for interactive exploration and guided workshops. We’re on a mission to empower everyone to make music, and we’re thrilled to demonstrate how that’s possible at We Are Robots”.Teenage Engineering’s Head of Sales Simon Curtis added: “Teenage Engineering is very excited to partner again with We Are Robots at the Old Truman Brewery this October. Having released OP-1 (our portable and revolutionary all-in-one synthesizer) over seven years ago, the time has now come to push the boundaries even further with the much-anticipated launch of the superseding OP-Z. Come and try it out for yourself, live and loud at We Are Robots 2018”.On the festival, Alex Theakston, Brand Manager for Source Distribution commented, “Moog, Arturia, Genelec and Eventide distributors Source Distribution have teamed up with Red Dog Music to bring a massive selection of analogue synthesizers, effects, and sequencers, packed into the shop space – all set up and ready to try, buy, and take home on the day. No experience necessary - experts will be on hand to help you create music with the gear, plus a program of free interactive talks and live demos will be held in our shop space throughout the show. We’re incredibly excited to be returning to We Are Robots this year – we’re looking forward to bringing the fun of music creation to such a vibrant area, following a great experience last year”.About ‘We Are Robots’12 - 14 October 2018Old Truman Brewery91 Brick LaneLondon, E1 6QL+ Google Maphttp://wearerobots.org.uk/www.facebook.com/WEAREROBOTSLDNhttps://www.instagram.com/wearerobotsldn/For all press enquiries please contact katie@namepr.co.uk or jasper@namepr.co.uk