Boomplay and Merlin bring the world’s best independent music to Africa
A landmarklicensing partnership with Merlin, the global digital rights agency for theindependent label sector, will ensure that Boomplay, Africa’s biggest andfastest growing music service, now has access to the world’s most coveted andin-demand independent music repertoire.
Establishedin 2008, Merlin’s membership currently embodies more than 20,000 record labelsand distributors from over 60 countries - commanding in excess of 12% of thedigital music market. These independent businesses include the most recognisedand culturally significant music brands, and represent some of the world’s mostimportant and successful artists.
With over 62musers, Boomplay is the leading music streaming and download service in Africa.
Today’spartnership will increase substantially the range and depth of repertoireavailable across the service.
Boomplay’sDirector of Content & Strategy Phil Choi:
“We areso excited to be working with Merlin and introducing the world’s largestnetwork of independent labels into Africa. Boomplay continues to be at theforefront of developing the African music industry and this partnership willenable a far greater range of international artists to access our market.”
Boomplay’sHead of Marketing Africa, Tosin Sorinola:
”This isan important partnership, and offers our African listener base a strongeropportunity to access and enjoy a greater range and depth of music. Boomplay’svision is to build the largest and most reliable music ecosystem in Africa, andworking with Merlin brings us significantly closer to that goal.”
CharlieLexton, Chief Commercial Officer, Merlin:
“Merlinis a globally-facing business, and I am delighted that our independent memberswill now be at the heart of Africa’s exciting and fast-evolving music market.We look forward to working closely with Boomplay, to further developing thispartnership, and building deep and lasting connections across the continent.”
ENDS
AboutBoomplay
Boomplay(formally known as Boom Player) is a music streaming & download service developedand owned by Transsnet Music Limited.
Boomplay'svision is to build the largest and most reliable digital music ecosystemfor artists and content creators in Africa. The Boomplay appwhich won the "Best African App" at the 2017 "AppsAfricaAwards" has over 62 million users as of November, 2019.
It iscurrently the biggest and fastest growing music app in Africa with a catalogue of 10 million songs andvideos which is still growing day by day.
Users canstream songs and videos online, subscribe to one of the daily, weekly ormonthly plans to save songs and videos to play whilst offline. The service iscurrently available on Android, iOS and Web.
AboutMerlin
Merlin isthe digital rights agency for the world’s independent label sector.
Theorganisation’s members command in excess of 12% of the digital recorded musicmarket and embody more than 20,000 independent record labels and distributorsfrom over 60 countries.
Theseinclude Africori, Altafonte Distribution, Armada Music, Because Music, BeggarsGroup, Domino, Epitaph Records, FUGA, IDOL, !K7, Kobalt Label Services/AWAL,Kontor New Media, Ninja Tune, PIAS, Redeye Distribution, Secretly Group, Thestate51 Conspiracy, Wagram, Warp Records, and Zebralution, representing some ofthe world’s most important and successful artists.
Merlin actsto ensure these companies have effective access to new and emerging revenuestreams and that their rights are appropriately valued and protected.
Sincecommencing operations in May 2008, Merlin has licensed over 25 key digitalservices including Facebook, YouTube Music, Spotify, Deezer, Pandora, Alibaba,NetEase and Tencent, and has reached a number of high value copyrightinfringement settlements on behalf of its members.
Merlin haswon ‘Independent Champion’ at the A2IM Libera Awards three times - in ‘15, ‘16and ‘18. The company’s CEO, Charles Caldas, has been recognised by Billboard inits 2019 list of the 100 most influential people in the music business, for thesecond year running, while Merlin has been named as an advocate for thepublication’s 2018 ‘IndiePower Players’.
Merlin hasoffices in London, New York and Tokyo, with a head office in Amsterdam.