Sony Music UK’s 4th Floor Creative Launches Artist-Led Quiz Skill “Number One Fan” for Amazon Alexa
Tom Walker First To Put His Fans To The Test
Artists take the reins as quiz host, testing fans’ knowledge every day for a month
Tom Walker is the first in the spotlight in a mission to discover his number one fan
Follows launch of latest single “Wait For You”
Download the “Number One Fan” Alexa skill here
4 September 2020, London: Sony Music UK’s digital division, 4th Floor Creative, has launched the first of the label’s new artist-led quiz series available exclusively for UK-registered Alexa devices, “Number One Fan”.
Unlike other music quiz skills available, “Number One Fan” allows fans to connect with their favourite artists one-on-one through daily interactions via the skill. After being tasked with one question each day for a month, fans will also be invited to take part in a draw to win exclusive prizes.
BRIT Award winner Tom Walker will be the first artist to put his fans to the test starting this Monday (7 September), asking questions about his early life, music and life on tour.
Users can enable the “Number One Fan” skill in the Amazon Alexa Store in the UK only, or by saying “Alexa, open Number One Fan” to their Alexa device. Users will then be greeted by Walker’s voice to explain how the quiz works and how to answer the questions. Fans will have the chance to answer their first question before being encouraged by Walker to return to answer with a new question the following day, for a period of 30 days. Users will also be asked if they would like to opt-in to reminders and enter the prize draw for a chance to win signed single artwork.
Tom Walker, whose global streams have just passed two billion, was one of the biggest selling UK artists last year. The launch of the Skill follows the announcement of his latest single, “Wait For You”, released by Relentless Records and out now.
This is not Sony Music UK’s first venture into utilising Alexa skill technology; it follows the launch of the “Hand Wash Tunes” Skill in May this year. This featured custom musical timers recorded by a range of international artists including Scouting For Girls, Dodie, Au/Ra and more. Sony Music UK also teamed up with RCA UK’s Paloma Faith to release “Paloma's Bedtime”, a skill to help send your child to sleep.
The Tom Walker edition of the “Number One Fan” skill has been produced in collaboration between Sony Music UK’s 4th Floor Creative and Tom Walker’s label, Relentless Records.
Commenting on the launch of the skill, Tom Walker said: "Really excited to be part of this campaign with Sony Music UK to be the first artist to host the Number One Fan music quiz! I had a lot of fun recording these questions and I know you've all been enjoying quizzing under lockdown so I hope you enjoy this one, it's all about me haha!”
Dorothy Hui, VP, Digital & Audience Development for Sony Music UK’s 4th Floor Creative, commented: “As voice technology becomes more sophisticated and ubiquitous, conversational interfaces will transform how we market artists and facilitate music discovery. Sony Music UK is continuing to build our learning agenda in voice technology and Number One Fan is the next phase in this venture. Tom Walker is the perfect artist to pilot this skill — his personality shines through in the voiceover and his fanbase indexes highly with voice technology.”
Sony Music will be analysing the results before launching “Number One Fan” as a rolling series with more artists in the coming months.
About 4th Floor Creative
4th Floor Creative launched in spring 2018 as a new department within Sony Music Entertainment UK, led by Cassandra Gracey. The division unites the creative disciplines from across the company, comprising Brand Partnerships, Sync, Visual Creative, Podcasting, Digital & Audience Development. 4th Floor Creative works with Sony Music’s iconic frontline labels and offers an all-encompassing perspective to bring an artist’s creative vision to life in a variety of contemporary formats.
4th Floor Creative headed up a Lovie-winning world-first Interactive Instagram Video for Mark Ronson’s ‘Pieces of Us’ on behalf of Columbia Records UK last year and also developed the first streaming-influenced merchandise collection in collaboration with RCA Records UK rock band Bring Me The Horizon.
About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Learn more about our artists, creators, and labels here.