Redeye expands global footprint via UK physical fulfillment agreement with Lasgo, EU one-stop with Bertus and new hires
Furthers plan to enhance Redeye’s capabilities and international reach since joining Exceleration Music family in 2023
Redeye Worldwide, the leading independent digital and physical distribution and music services company, part of the Exceleration Music family, has signed a strategic agreement with Lasgo Worldwide Media for the provision of UK and Ireland physical fulfillment services.
In addition, Redeye will consolidate its EU physical operations via an expanded one-stop agreement with the Netherlands-based pan-European provider Bertus. This move will allow Redeye clients to gain greater sales and marketing reach across Europe, with the added benefit of expanded transparency and efficiency via the company’s growing in-house, Europe-wide salesforce and accounts base. Redeye’s wholly owned Swedish subsidiary, Border Music, will continue to service the Nordic markets.
The company, which represents leading labels including New West, Yep Roc, Alligator, Kill Rock Stars, Barsuk, Mom+Pop, Fire Talk and many more, is also set to expand its existing sales and marketing presence by hiring additional UK-based sales and label support staff to work alongside the Lasgo team. Further details will be announced shortly.
These deals and the accompanying hires will allow Redeye to enhance existing services provided to its label partners by streamlining operations, improving direct sales and marketing reach, and creating efficiencies across inventory, sales and label support.
The moves mark a significant step in Exceleration’s stated plan to strengthen Redeye’s reach and enhance its range of capabilities as a viable and effective global distribution and label services solution.
Michael Petkov, Head of International at Redeye, commented, “After years of continued growth in the UK and Irish markets, we are excited to partner with Lasgo Worldwide Media to further increase our local presence. I'm confident that the steps we are taking today are an important landmark in the expansion of our global footprint, both in terms of services and scope of operation. Our goal is to further expand our business to offer current and future label partners a highly efficient, transparent and fully independent distribution and services setup, whether locally or globally.”
"Exceleration’s mission is to strengthen the global independent community,” said Dave Hansen, Partner at Exceleration Music. “These deals, along with the strengthening of Redeye's UK team, underline that commitment. We will continue to look for opportunities to expand Redeye's reach, and will invest in further enhancing its role as a top-class worldwide physical and digital distributor and provider of services, led by a set of excellent professionals."
Lasgo Managing Director Garry Elwood added, “Lasgo are delighted to welcome Redeye into our UK distribution operation. The labels distributed by Redeye collectively offer a great diverse range of both music and artists to the UK marketplace. We really look forward to working with the Redeye team and building on their successes to date.”
About Exceleration Music
Exceleration Music is a company formed by global music industry leaders Glen Barros, John Burk, Amy Dietz, Charles Caldas and Dave Hansen, to invest in the future of independent labels and artists. Established in 2020 with the core founding values of integrity, fairness, openness, humility and excellence, Exceleration offers personalized solutions to entrepreneurs seeking capital to achieve growth as well as those trying to achieve liquidity or an honorable exit. The company’s growing team of data, sales, and marketing experts, enhanced by the acquisition of leading digital and physical distribution and music services company Redeye Worldwide, works to preserve and enhance the legacies of both entrepreneurs and their artists alike. To date, Exceleration has acquired or formed strategic relationships with leading independents including +1 Records, Alligator, Azadi, Bloodshot, Candid, Heroic, Kill Rock Stars, Mom+Pop, Redeye Worldwide, SideOneDummy, The Ray Charles Foundation/Tangerine Records and Yep Roc Records. Learn more at www.excelerationmusic.com
About Redeye
Founded in 1996, and acquired by Exceleration Music in 2023, Redeye has grown into one of the most respected digital and physical distribution companies in the world. Charting a course of steady, sustainable growth by developing a strong worldwide physical and digital distribution network, Redeye provides a multitude of services to its partners, which are now enhanced by access to the additional resources and expertise across the Exceleration music team. Inspired by a relentless passion for music, Redeye connects independent artists and labels to an expanding global marketplace through extraordinary customer service and sales and marketing expertise. Redeye is represented worldwide with offices in more than 13 cities, including New York, Los Angeles, Chicago, San Francisco, London, Toronto, Berlin, Gothenburg, Paris, and Sydney, and has its home office and warehouse in Hillsborough, North Carolina. www.redeyeworldwide.com