Good Karma As Digital Stores Employs Chameleon Net

Digital Stores have employed Chameleon Net to handle advanced use of the recently expanded Google Analytics service for all of their direct-to-consumer online shops.

Digital Stores’ clients – such as The Beatles and Queen – will now benefit from detailed customised analysis of the effectiveness of their marketing campaigns and the returns on their online advertising investments. The bands’ managements will be able to access in-depth feedback and statistical analysis of their retail and marketing operations, via reports configured by Chameleon Net’s experts.

Chameleon Net is a London-based company with over 10 years’ experience in providing innovative web solutions to dozens of clients across many industry sectors, including Amnesty International, UNICEF, and EDF Energy. Their strength lies in the bespoke service they offer to each individual client.

Google Analytics provides detailed insights into website traffic and marketing effectiveness, specifically targeting returns on advertising investment, and tracking cross channel and multimedia applications, such as social networking sites and mobile technologies.

Russel Coultart, CEO of Digital Stores said, “sophisticated marketing campaigns demand sophisticated analytics tools. With Chameleon Net’s help, we can harness the power of Google Analytics to provide our clients with a clear and detailed service, which is cost-effective and will make all the difference when it comes to driving traffic towards their online stores.”

Drew Davies, Head of Online Marketing at Chameleon Net added, “Using analytics to drive marketing decisions can bring genuine value to businesses. We’ll be applying best practice configuration across the board on this project, and also working with newer advanced features like Website Optimiser, in order to fully realise the potential of Google Analytics and deliver the best insights for Digital Stores and their clients.”

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ABOUT CHAMELEON NET

Formed in 1998, Chameleon Net is one the UK’s leading digital agencies. Services include web design, development, hosting and a full search engine and online marketing consultancy. The company also embraces emerging technology, including API integrations for social media sites, mobile applications and augmented reality.

They company is based in Smithfield in central London and has 30 staff and dozens of clients across many industry sectors. Chameleon Net's combination of innovation, experience and reliability provides their clients with ongoing development, hosting and support for their web strategies.

What makes Chameleon different is a unique approach to web projects. By combining a series of established processes they can understand an organisation's overall goals, aims of the online brand, functional requirements of a site, and recommend a technical direction.

More information about Chameleon Net can be found at www.chameleonnet.co.uk

ABOUT DIGITAL STORES

Digital Stores is the UK’s leading direct-to-consumer retail services company, providing entertainment brands with complete end-to-end e-commerce, live-event ticketing, interactive marketing, data collection & fulfilment services.

The company builds and runs online stores for globally recognised, high profile entertainment and character brands including:

• The Beatles
• Queen
• Cartoon Network
• ITV

The state of the art e-commerce system allows fans to purchase a wide variety of products from clients’ stores in one single transaction, including:

• Tickets
• Digital Downloads
• Merchandise
• CDs & DVDs

The company also owns and operates the award winning, independent online retailer recordstore.co.uk.

For more information, please visit www.digitalstores.co.uk