Graphite Appoints AEG Commercial Manager To Brand Director Role
Graphite today announced the appointment of AEG sponsorship manager Matt Glover to fill the newly created post of Brand Director.
Joining during a burgeoning period for music and brand partnerships, Matt will work to develop brand relationships across Graphite’s list of clients and properties. These range from artist management of all things Rob da Bank and commercial representation of iconic DJ and producer Richie Hawtin, through to their innovative work in the music and brand space (most recently with Orange RockCorps, Lloyds TSB, Sony Ericsson, Smirnoff Experience, Vauxhall Corsa) and development of the UK’s most aspirational and influential under-age clubbing brand, Let’s Go Crazy.
Matt brings to Graphite more than a decade’s experience working in high-profile music and marketing businesses. Since helping to launch the Ministry of Sound’s nascent digital business in the early ‘90s, he has worked at THE Distribution, the BPI (where he managed the launch of British Music Week in Germany), and most recently at AEG Europe, where he was in charge of the commercialisation of a range of AEG properties at The O2 and for managing the new British Music Experience venue from launch.
Graphite, established by Ben Turner in 2001, manages the careers of internationally renowned DJs and producers Tom Middleton and Rob da Bank and represents techno pioneer Richie Hawtin for brand and commercial development. Graphite helps run properties that include Bestival, Sunday Best, the International Music Summit in Ibiza and the UK’s hottest under-age club night Let’s Go Crazy.
Ben Turner, MD of Graphite said, “Matt’s appointment represents a huge opportunity for us to engage our company and artists with more brands, and vice versa. He’s got the experience and the contacts to take our properties into exciting new areas, and will help amplify the great work we’ve done in this space to date.”
Matt Glover commented,“I admire what Ben has done with Graphite – credible music and credible artists sit at the core of everything that the company does, but what makes its initiatives so commercially exciting is that these artists are interested in so much beyond the music itself – whether it’s Rob’s unique approach to events, Richie’s fascination with location based technology, Tom’s obsession with product design or Callum of Lets-Go-Crazy’s likeness to a young Richard Branson, they are all flexible, intelligent, positive and open to a myriad of opportunities. That provides the basis for incredibly exciting and unique deals to be done.”
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ABOUT GRAPHITE
Graphite Media is a music and media company owned wholly by Ben Turner. Formed in London in 2001, Graphite Media is a stamp of authority and quality in the music, brand and lifestyle world. It operates globally, managing artists and brand relationships worldwide. Turner has 19 years’ experience in music across all media, events and brand partnerships.