Freeme Digital Spearheads New African Expansion With “Freeme+” Launch
Freeme+ supports and invests in the most promising independent African artists
Integrates with Revelator to power tech delivery & data management platform KORA
Freeme+ to operate under Freeme Music, Freeme Digital’s new dedicated music division
17 March 2021, Lagos & London: Freeme Digital, Africa’s pioneering distribution company, is launching a new platform, Freeme+, which will provide A&R, marketing, sync licensing and publishing services for independent African rights holders. The platform will operate under Freeme Digital’s new premium label services and distribution arm Freeme Music, working in tandem with the company’s other divisions — Freeme TV, The Freeme Space and FM Publishing.
Freeme+ is designed to identify and support the most promising African independent artists and labels with investment and deeper levels of support. Successful applicants will be provided with free distribution to all stores locally and globally, with a dedicated team managing artist accounts and delivering high-quality marketing campaigns for their releases.
The first signings to Freeme+ are sibling duo The Cavemen, Nigerian comedy legend Basketmouth and up-and-coming artist NINETY. The Cavemen have accumulated more than 10m worldwide streams via Freeme since opening for the Big Brother Naija Grand Finale show in September 2020. Meanwhile, Basketmouth’s soundtrack album “Yabasi” has been streamed more than 15m times since its release in November 2020.
Freeme Music has also partnered and integrated with Revelator, a leading provider of distribution and data services, to power its digital distribution and data management dashboard, KORA. This was designed specifically for the African market with a mobile-first operating system, as only around 10% of the continent’s population have access to computers. As well as enabling track upload from mobile, the new platform integrates with local mobile payment partners as that is the predominant payment method for the continent.
Michael Ugwu founder and CEO of Freeme Digital, former General Manager of Sony West Africa and current Merlin board member said: “As the pace around the world picks up for African music, Freeme Music and Freeme+ will be at the forefront of finding new artists and future global stars from the continent and bringing them to worldwide recognition and success.”
Bruno Guez, founder and CEO of Revelator said: “Revelator enthusiastically looks forward to deepening its partnership with Freeme in their new ventures. We are proud to be providing the protocols, platforms and management systems that will help and support new and established African artists realise their full potential on both the local and international stage.”
About Freeme Digital
Freeme Digital is Africa’s number one label services and distribution company founded in 2013 by Michael Ugwu and headquartered in Lagos with offices in London. The company operates under four divisions — Freeme TV, The Freeme Space, FM Publishing and most recently the rebranded Freeme Music.
Launched in 2021, Freeme Music is Nigeria’s largest distributor of audio visual digital content having worked with major Afrobeats superstar artists such as Davido, P-square (Mr P, Rudeboy), Patoranking, D’Banj, Burna Boy, Wande Coal, 2face, Olamide, Zlatan and more as well as major platforms such as; Spotify, Apple Music, Boomplay Music, VEVO and more.
Freeme Music not only signs, licenses and distributes content, they also advise on and create compelling content for brand inspired music, movies and daily life. To support this Freeme Music built the largest production facility in the teeming city of Lagos, Nigeria - The Freeme Space. This state-of-the-art creative hub for local talent has seen 99 videos recorded by artists (Burna Boy, Wizkid) and brands (Budweiser, Hennessy) over the past year. The venue is also used to record live streams, recently Davido’s performances on the Jimmy Fallon Show and Mobo Awards alongside Tiwa Savage.
Dedicated to educating artists in its roster and beyond, Freeme Music will soon be launching educational content via the Freeme Academy series premiering on YouTube on the Freeme TV channel about the business side of music.